Chicago, March 11, 2024 /PRNewswire/ — CA Fortunea leading privately held national consumer brand sales and marketing agency, is excited to announce its largest transaction to date. S.R.W.is a specialist food and beverage agency known for its award-winning creative, influencer marketing, paid media and public relations expertise. With the merger of CA Fortune and SRW, the company will offer end-to-end solutions, from ensuring product discoverability on both physical and digital shelves to driving sales across all channels with a suite of creatives. Established as the only domestic consumer brand sales and marketing agency. From service to measuring in-store results with our national retail activation team.
CA Fortune CEO Tyler Lowell stands with SRW co-founders Kate Widener and Charlie Stone in Chicago's West Loop.
“SRW marks a pivotal moment in our journey.” tyler lowell, CEO and Managing Partner of CA Fortune. “While we are proud of the work our current marketing team has delivered to date, SRW brings a whole new level of service and capabilities. “The combination of our comprehensive sales services across and e-commerce platforms immediately increases our ability to realize our vision of connecting our current and future customer base directly with consumers at scale.”
This partnership increases the marketing team to more than 50 people and the total number of employees to approximately 600. SRW Founder, charlie stone and kate widenerwill continue to lead the SRW team, Mr. Stone will oversee strategic partnerships and new business development for the combined marketing division, and Mr. Widener will serve as president of SRW. Mr. Widener will also serve as CA's Chief Creative Officer, taking on a key role on his leadership team as a CA Fortune executive. She will report directly to Lowell.
The headquarters of both companies are just one block apart. Chicago's Current offices, including SRW's satellite office in the vibrant West Loop area, will be maintained. Boulder, Colorado. This geographic proximity symbolizes the seamless integration and shared vision of both companies to serve clients nationwide with unparalleled expertise.
Reflecting on the growth, Lowell added, “Since we first acquired CA Fortune over a decade ago, the organization has evolved from a specialty food brokerage firm of about 10 people in the suburbs.” Chicago, has now grown into a national vertically integrated consumer brand agency with a client portfolio ranging from emerging brands to category leaders. Similarly, SRW's growth from a founder-led team of three to a powerful elite marketing agency working with over 100 of his clients is a testament to our collective ambition and commitment to excellence. We are proving our efforts. ”
kate widenerThe co-founders of SRW expressed their enthusiasm about the next chapter, saying, “By joining the CA Fortune team, we will expand our influence and bring comprehensive data-driven marketing solutions to consumer brands across the country. We are excited about the journey ahead and the opportunities this partnership will enable.”
Co-founder of SRW charlie stonea serial entrepreneur and former co-founder of Frequency540 (Frequency540 is leo burnett) believes this integration will benefit all brands and clients. “At CA Fortune, brands fly off the shelves. At SRW, brands fly off the shelves. It's a phenomenal fit,” he touted Stone. “With our combined talents and resources, there is no limit to our continued reach and growth.”
“This transaction not only represents a major milestone for both CA Fortune and SRW,” Rowell concluded. “It also creates a new standard in the industry. Together, we provide efficient, creative, one-stop sales and marketing solutions that benefit our joint partners.”
About CA Fortune
CA Fortune is a leading privately held, full-service national consumer brand sales and marketing agency, serving all stages of a brand's lifecycle. CA Fortune provides a variety of services, from brand development and commercial management to marketing and media services, across all retail trade channels and e-commerce platforms. Founded more than 30 years ago, the company has grown to represent the bridge between brands and consumers, and is now poised to provide unparalleled support across the consumer journey.
About SRW
SRW is an agency specializing in creative, influencer marketing, paid media, and public relations.was born in Chicago, the company has quickly established itself as the go-to partner for brands looking to make a meaningful impact in their markets. With a focus on health, wellness, and wholesome products, SRW has contributed to the success of more than 100 clients, including notable brands such as Simple Mills and Vital Proteins.
For media inquiries, please contact us below.
Ange Oberholtzer
[email protected]
(484) 241-6926
Source SRW and CA Fortune
