Brightwell has expanded its U.S. marketing team and appointed Erica Council as marketing specialist.
Erica helps plan, coordinate and execute marketing activities that reflect customer requirements and is focused on driving further brand awareness and engagement across the North American market. She has developed key industry relationships to enhance Brightwell's global reputation as a leader in high quality, innovative and sustainable dispensing systems designed to enhance hygiene and cleanliness. I'll go.
This activity helps showcase Brightwell's diverse range of customizable solutions, including state-of-the-art laundry and dishwasher dispensing systems, precision chemical dilution solutions, and advanced surface cleaning systems. Her role also includes driving her sister company, Hylab, a new global brand specializing in corporate hand care and paper supply needs based on her years of industry experience.
Erica has 10 years of marketing expertise across the hospitality and B2B sectors. Most recently, she served as a marketing specialist for her John Deere dealership and has held various marketing roles with several hotels and restaurants in her group. Erica has a Bachelor's degree in Hospitality, Tourism and Events.
Brightwell USA Celebrates More than 10 Years The company's roots and family-owned heritage date back more than 75 years to its founding in the United Kingdom. Based in Lenexa, Kansas, our U.S. team provides fully equipped training facilities, technical support, chemical testing laboratories, warehouses, and distribution centers to support customers throughout North America. Brightwell has established itself as a leading player in the industry, with offices in France, Germany, Italy and Spain to serve global markets.
Andy Lewis, Executive Vice President of Brightwell USA, said: “Erika joins our team at a time of significant transformation as we invest heavily in research and development and further strengthen our design capabilities. He is a great addition and will continue to build important relationships with existing and new customers and help us meet and exceed their requirements.”
