Hong Kong-based outdoor media agency Bravo Media has appointed Linda Lam (pictured) as chief growth officer to lead the MTR advertising sales team (Eastern Railway Line, Tun Ma Line, Light Rail and MTR Buses).
In a conversation with MARKETING-INTERACTIVE, a Bravo Media spokesperson said this is a newly created role and that Lam will report to Bravo Media Managing Director Richard Petignaud. In his role, Mr. Lam will play a key role in driving the evolution and transformation of advertising products into digitally integrated solutions. This involves integrating digital technologies and platforms into existing advertising products to enhance their effectiveness and reach.
Mr. Lamb has over 20 years of experience in the advertising and media industry. According to her release, she has experience working in airport advertising in Hong Kong, Macau and mainland China. In September 2018, Ms. Lam assumed the role of K11's in-house head of advertising and media, providing leadership and leadership by establishing an internal business unit and spearheading efforts to drive growth in off-license revenue. Demonstrated strategic ability.
Richard Petignaud, Managing Director, Bravo Media, said: I have full confidence in her abilities and leadership, and through her open-minded attitude she will empower our team and foster opportunities to grow and succeed in a rapidly changing media and marketing environment. . ”
Mr. Lam continued, “I am thrilled to take on this role that will allow me to take full advantage of my experience and skills, in addition to Bravo Media's extensive advertising network and innovation-driven recruitment technology. I look forward to developing a team that can meet the evolving needs of our clients, seize new opportunities in the Greater Bay Area, and deliver superior results for our partners and stakeholders.”
Don't miss: MTR hands over advertising rights on East Railway Line, Tunma Line and Light Rail to Bravo Media
Last July, MTR Corporation appointed Bravo Media to handle exclusive advertising rights for MTR's Eastern Railway Line, Tunma Line, Light Rail and Bus Services following a competitive bidding process. The contract period is 10 years, with an initial period of five years starting January 1, 2024.
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