Bizcom Associates, a highly regarded franchise public relations agency, announced Saturday that it has acquired franchise marketing and lead generation company Brand J. In a news release, Bizcom CEO Scott White said Brand J will operate as a separate division under the Bizcom umbrella. This includes BizComPR, Digital BizCom, and BizCom Design. There are no planned changes to Brand J's staff.
With the acquisition of Brand J, BizCom's services now include crisis communications, digital marketing, franchise lead generation, graphic design, influencer campaigns, personal branding, public relations, video production, and website design. Terms of the deal were not disclosed.
More from BizCom CEO
“Two of the franchise industry's leading PR, lead generation and development marketing agencies have joined forces to create the franchise industry's best marketing agency,” said White, who co-founded BizCom in 1999 with Chief Operating Officer Monica Feed. “I'm trying to start a company,” he said. “Brand J” [formerly known as Brand Journalists] is one of the most respected marketing agencies in the franchise field, with a long history of delivering superior results for our clients. ”
He added that the Brand J team, led by CEO Jack Monson, is “a great collection of franchise experts.” Brand J clients will not see any changes to the day-to-day service of their accounts. Rather, clients of both BizCom and Brand J will have access to even more services to grow their brands. Together, we can now offer our clients a total franchise marketing solution and a way to integrate their budgets and relationships with multiple agencies. ”
Brand J's reaction
Thomas Scott, founder of Brand J, said the merger is mutually beneficial. “We have worked with BizCom for decades and together we will continue to grow the industry's most iconic franchise brands. We have been supporting.'' He will remain on the board as a strategist and consultant.
“There are a lot of PEs.” [private equity] “Today's franchise industry is full of acquisitions,” Scott noted. “Both companies want to remain privately held companies and are committed to growing our franchise system in a sustainable and responsible manner. This combination will allow us to stand out as the supplier of choice in a rapidly growing industry. .”
Awarded by both companies
BizCom and Brand J each year entrepreneur According to a news release, the company was ranked among the magazine's top franchise suppliers. Together they represent over 40 years of franchise public relations and marketing experience.
Global Franchise magazine has named BizCom a top franchise public relations agency for 2023, a news release said. For more than 20 years, trade publication O'Dwyer's has ranked BizCom as one of the best independent public relations agencies in the country.
About BizCom and Brand J
BizCom Associates was founded in 1999 and has provided clients with a brand presence on every continent. We help international business leaders, entrepreneurs, and franchise companies promote their products and services.
Since 2008, Brand J has been a leader in franchise development services, including franchise development consulting, franchise lead generation, recruitment websites and videos. By leveraging storytelling as a unique approach to marketing and recruitment, the agency worked with development teams to hire more than 12,000 new franchisees and grow more than 400 franchise systems, according to a news release. It is said that it has been promoting
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