Global superstar Beyoncé has announced her new hair care line, Cécred, and her first brand ambassador will be Filipino beauty influencer and social media personality Bulletmen Rock.
The Hawaii-based rock shared the news on Instagram. She also included a photo of herself next to Beyoncé.
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“This woman means so much to me. She taught me that I'm the #1 diva and that hurts so much,” Rock said in the caption. “Growing out my hair has been a very sacred journey for me personally because I started growing it out when my father passed away, because he was always a man with long hair. Now, two years later, I… ’s hair is modeled.”
Cécred is Beyoncé's new hair care line that launched earlier this month. Among the products on sale were hair oils, shampoos, conditioners, treatments, stylers, and other items such as makeup bags.
“It has been a lifelong dream of mine to create these hair products and make my mother's teachings a reality,” Beyoncé said of the inspiration behind the brand on her website.
“We started by prioritizing the needs of mine and others with textured hair that lacked moisture and strength. By adding advanced science to build a new sacred ritual, we , it was important to honor the rituals of the past while injecting our personal touch,” she said.
Beyoncé added that the result is hair care defined by its performance, quality and intention.
“Hair care that doesn't put me in the same box. Throughout my career, others have tried to position me as a black woman. Hair care that keeps my hair healthy, no matter how often I change my hair as a performer, So it's the coloring, the high tension. It's the style, the stitching, the sweat, the buildup,” she explains, adding that Cécred is about prioritizing yourself and everything you hold sacred.
Locke's appointment comes shortly after luxury fashion brand Valentino named popular Taiwanese singer Jolin Tsai as its latest brand ambassador.
Ms. Tsai, also known as the “Queen of C-POP,” is a Taiwanese singer, songwriter, and actress who has sold over 25 million records and is considered one of Asia's most popular female singers. ing. She becomes the first Chinese ambassador to join Valentino's global lineup.
According to an announcement on Valentino's official Weibo page, Tsai will appear in the global advertising campaign for the Spring/Summer 2024 L'Ecole collection.
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