Sydney, Australia — Media Agency Initiative once again called on the industry to spend its figurative money and try to predict marketing trends around the Super Bowl through the highly popular show. marketing multi gambling platform.
Built by Initiative's Cultural Analytics division, The Marketing Multi crowdsources predictions from industry experts around the world and combines them with generative AI to create the most eclectic multi market with odds updated live daily. Offers. From Taylor Swift's ad cameo to expensive brand ads promoting cheap products to a slew of commercials that are “completely made by AI,” Marketing Multi has a series of strong candidates, plus , wildcards come into play to make things interesting.
Chris Colter, Initiative Chief Strategy and Product Officer“The Super Bowl is the only place in culture where people not only pay attention to advertising, but actively lean into it.'' As brands take their ability to leave a lasting impression seriously, we look at important trends. It has become a cultural litmus test.”
A bettor can only make two types of bets. Will the outcome occur (yes or no)? And how many times do you predict an outcome will happen? Scoring is based on probability and each day's final odds are added to the punter's daily score calculation (similar to normal multibetting). The person with the highest cumulative score wins the highly coveted and ultra-legitimate official “Marketing Multi Super Bowl Ring.”
In 2024, the platform will evolve with new AI-powered “match insights” to guide the first-ever winner. With past Super Bowl ad trends and live web results, people can better understand the likelihood of each outcome and choose whether to play it safe or throw a “Hurrah Mary.” It will be.
Ryan Haeusler, Head of Communication Design Initiatives and Platform Architect “Each year, we have aimed to not only rebroadcast The Marketing Multi, but to evolve the experience. These new AI-powered features will help engage people and add to our already diverse list of winners. Added, now provides a more level playing field.”
Ryan continued, “There's no actual cash for the winner, but there's pride at stake. So get your selection as soon as possible.”
Marketing Multi is available here and is open to all agencies, marketers, media owners, or anyone who just wants to take a punt and have some fun.
