- Initially, the technology was installed in one outlet
- The SSE Arena also hosts Premier League darts
Belfast's SSE Arena has become the first indoor venue in Europe to use Amazon's checkout-free payment technology, Just Walk Out.
The system will initially be implemented in a single store, allowing fans of Elite Ice Hockey League (EIHL) team Belfast Giants and other visitors to the arena to purchase food and drinks as quickly and seamlessly as possible. Make it.
Fans select their preferred contactless payment method at the gate, pick up what they want, and walk out. The technology uses cameras and shelf sensors to detect what a person is taking and charge their account.
“Providing the best experience every time is at the core of everything we do at Belfast’s SSE Arena and we are continually looking at ways to enhance our offer,” venue management said. said Dermot McGinn, head of food and beverage at company Odyssey. trust.
“We are very proud to be working with Amazon to bring Just Walk Out technology to our venues.Being the first arena in Europe to introduce this no-checkout concept is a fundamental part of optimizing the customer journey. This innovative new technology combines convenience and speed to help visitors get back to the heart of the action as quickly as possible, both during events and Belfast Giants home games. You will be able to do it.”
In addition to Belfast Giants home games, the SSE Arena also hosts Premier League darts, concerts and other major live events.
Just Walk Out has been deployed at a variety of indoor and outdoor venues in the United States and abroad, including National Football League (NFL), National Basketball Association (NBA), and Major League Baseball (MLB) games.
Several National Hockey League (NHL) franchises have also implemented the technology, including the Boston Bruins, Toronto Maple Leafs, and Los Angeles Kings. The Belfast Giants will become the first professional ice hockey team outside of North America to do so.
Jon Jenkins, vice president of Just Walk Out technology at Amazon, said: “We are excited to bring Just Walk Out technology to the island of Ireland and work with the team at his SSE Arena in Belfast.”
“We are seeing tremendous interest in Just Walk Out technology from sports venues around the world for its ability to increase sales, throughput, and delight customers. I look forward to seeing how you enjoy sex.”
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