Batteries Plus has selected a new platform for its omnichannel marketing operations.
SOCi, Inc., a specialty battery retailer for consumers and businesses, announced it has a new “record-breaking platform.” Batteries Plus leverages the SOCi platform and its AI-powered products to deliver relevant, personalized communications and website experiences, increase local search visibility, improve conversion rates, and Increase customer lifetime value.
“SOCi's platform meets all of our requirements while unlocking several capabilities that we believe will help us improve the overall customer experience,” said Batteries Plus Chief Marketing and Merchandising Officer. Derek Detenber said. “They have evidence of performance in complex and distributed retail environments, which gives us confidence that they will raise the bar for our online presence and drive new traffic to our locations.”
Retailers also use SOCi's Genius Reviews to create review responses. Rather than developing custom responses from scratch, Batteries Plus focuses on reviewing and approving AI-generated responses to online reviews to ensure responses are “on-brand, personalized, and locally relevant.” Now you can confirm that there is.
Batteries Plus will also integrate its digital marketing technology stack and leverage the SOCi platform to manage its stores' social media channels, advertising and boosting strategies, online business listings, and local pages.
An overhaul of marketing platforms will be carried out as well as for retailers continue to expandwill open 30 stores in 2023 and sign 54 franchise agreements in 2023.
“AI and ML are making marketing solutions smarter, reducing the time spent generating responses and freeing up efforts to focus on other things, increasing efficiency and scalability,” Detenber said. added.
Founded in 1988, Batteries Plus is headquartered in Hartland, Wisconsin. SOCi's other notable partners include Ford, Ace Hardware, Jersey Mike's, Kumon, and more.
