- Baobab Network expands its start-up support capabilities for African entrepreneurs with the acquisition of South African-based strategy and branding agency Reflector Marketing.
- The acquisition will provide Baobab's portfolio companies with access to specialized in-house marketing, branding and digital services, increasing their chances of success and financing.
- The move is in line with Baobab's commitment to invest in 1,000 African startups by 2033.
Nairobi, Kenya and durban, south africa, April 2, 2024 /PRNewswire/ — Baobab Network (“Baobab”), an early-stage investor backing startups around the world. Africatoday announced the acquisition of Reflector Marketing, a U.S.-based strategy and branding agency. South Africa.
Klyne Maharaj, founder and CEO of Reflector Marketing, joins Baobab as Director of Accelerator.
Founded in 2022 Klein Maharaj, Reflector Marketing has established itself as a specialist agency providing strategic marketing, branding and digital services tailored to the needs of startups. With a diverse clientele spanning five continents, including notable companies such as Jem, Opus, and Batelle, Reflector plays a pivotal role in helping startups across a variety of industries refine their positioning and scale. I have fulfilled my goal.
Commenting on the acquisition, toby hunningtonBaobab's co-founder said the move symbolizes Baobab's ambitious plans and long-term commitment to investing across Africa.
“Baobab has made no secret that we want to be the world's top early stage investor. Africa. To that end, we are always thinking about what value we can create for founders in addition to capital investment. We have been working with his Reflector team since the beginning of 2023 and the move to acquire them is a testament to the work they have already done on our portfolio. We have incredibly ambitious long-term growth plans and bringing Klein and his team on board will undoubtedly accelerate those plans. ”
Klein Maharajfounder of Reflector Marketing, expressed enthusiasm about the synergies between the two entities:
“Our goal has always been to help the world’s best startups position themselves, win in the market and raise capital to fuel growth. I'm excited to join the team and focus on supporting entrepreneurs around the world. Africa. Baobab already has an incredible team and is making a huge impact on the world. african Venture ecosystem. Together, we will build the strongest talent team among early stage investors on the continent. ”
Klein and his broader team will join Baobab, with Klein assuming the role of director of the accelerator. This integration will enable Baobab to provide comprehensive in-house support to its portfolio companies, further enhancing their growth and investment readiness.
Learn about baobabs here and reflector marketing here.
contact: [email protected]
Source Baobab Network
