The Duchess of Sussex takes the stage during the “Breaking Barriers, Shaping Stories: How Women Lead on and Off Screen” panel at the 2024 SXSW Conference & Festival in Austin, Texas, March 8, 2024. .Photo: Astrida Varygorsky/Getty Images
Meghan, Duchess of Sussex, is returning to the lifestyle business. this week's American Riviera Orchard's stealth launch – where she mysteriously arranges flowers, cooks behind the counter in an all-white tank, and appears in an arched doorway in a full-skirted black ballgown She posted the Grid logo on Instagram along with a romantic video.Nancy Wilson's 1960 Ballad I want you to love me – She landed close to 400,000 We will follow up within 24 hours.
This is a return to the lifestyle space for Meghan, who famously shut down her blog. Tig, He joined the Royal Family six years ago. At her peak, she had 1 million followers with her food, wine, travel, humanitarian, feminist, and inspirational content. Her instincts, skills, and comfort with social media loleh Despite her hiatus from social media in the four years since she and Prince Harry departed for North America, her presence as a member of the royal family has remained notable throughout.
This new business is yet to be defined, but a trademark application was soon unearthed, with early indications that jams, jellies, table settings, linens, and cookbooks could be expected. Additional uses include yoga mats, dog leashes, and bird seeds. Duchess Meghan and Prince Harry have a deal with Netflix, which means they will be collaborating with cooking shows and publishing a cookbook. The couple also still have a book about their contract with Penguin Random House.
Despite the name “american riviera” What the California coast near Montecito is colloquially called – and a hint of a fascinating videos Adopting the royal lifestyle – that will also give It's a nod to another famous American princess, Grace Kelly. took a vacation in French Riviera.
Indeed, Meghan has worked hard to build a brand that resonates. Our guess is that she may be closer to Martha Stewart than Gwyneth Paltrow (though Meghan's images have always included an element of wellness, and in recent months Meghan and Goop (The Queen was spotted eating with him).
I interviewed Meghan when she lived in Toronto. suit And we're working on a (very relatable) fashion collaboration with Canadian fashion chain Reitman's. As soon as she sat down at a table in her Soho home for an hour-long chat, she was greeted with a glass of celebratory champagne. Tig Achieved the milestone of 1 million followers.
This was about a week before Harry's news hit the headlines and transformed her world into a whole other level of fame. But what was clear that day was how passionate she was about him. Tig audience. She spoke of her close interactions with young women inspired by her water project in Rwanda and her speech at the United Nations. This was a project she built entirely on her own. create Sometimes she posts trailers in between filming her TV shows.
Meghan's philanthropy typically focuses on community projects and often includes food. Consider the fundraising cookbook she ran with residents who survived the Grenfell Tower tragedy. Together: Our Community Cookbook.
Yes, she wears designer clothes and she wears them beautifully. But it's also clear that she wants her work and activities to appeal to a wide range of people. Our guess is that the brand will be built around a sense of inclusivity. Consider how Martha Stewart broke down entertainment and housework. Despite living in (many) huge mansions with unattainable perfectionist tendencies, she felt as if the tranquility of flowers blooming in perfect season from her own mown garden was at her fingertips. It made me feel like it was within reach. .
Meghan's true kinship lies in female-led brands. This is truly her project and only her name is on it. Harry did his own books and book tours. This is her creative baby. And after she left Spotify, she jumped into her Lemonada Media, which offers podcasts. The platform includes heavyweights like Julia Louis-Dreyfus., sarah silverman and samantha bee. She has also invested in female-led coffee company Clevr Blends and is featured in the company's marketing materials. Most recently, she spoke on an International Women's Day panel discussion. SXSW With great women like Katie Couric and Brooke Shields.
This lifestyle direction feels authentic to Meghan Markle, who was there before and is still fully present during her palace days. It's great that she took the time to build her vision before launching. This was a big leap and we had to get it right. It is consistent with the stories she told about her own life, her home and hearth, her love for entertainment.
That impulse and self-expression was inevitably counteracted by the rules of life as senior royalty. It must be a great feeling for her to get back on her path that she started 10 years ago. The craziness she has experienced during that time has left her dizzy, and her overwhelming experiences inform the peace she has found.
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