In new film, Saffola Gold urges consumers to take 'Roz Ka Healthy Step'
e4m staff
issued – February 12, 2024 15:39
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3 minute read
Saffola has released a new advertising film introducing Saffola Gold Oil.
TVC promotes better practices and a healthier lifestyle by taking “Roz Ka Healthy Steps” to prevent the early onset of health problems typically experienced at age 60, as early as age 40. We aim to encourage the adoption of style. It is widely known that diet is a major factor in maintaining good health. Therefore, it becomes important not only to consume the right amount of oil, but also to choose the right oil to prepare your daily meals for a healthier lifestyle.
The TVC, conceived by Maren Lintas, begins with a 40-year-old young man sharing the news of his promotion to CEO with his family. His father playfully mentioned his son's early accomplishment at age 40 instead of the traditional 60. In response, the concerned sisters pointed out that success brings stress and can lead to health problems typically seen in people in their 60s, and that their elderly mother could cause her to become unwell. It pointed out. worry. However, the mood lightens when the wife reassures everyone that their daily meals are prepared using Saffola Her Gold, making them healthier and contributing to their health.
The sound identity is created by BrandMusiq.
Commenting on the campaign, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited said, We are committed to educating you about the effectiveness of building lasting habits for a healthier life, including a balanced diet and an active lifestyle. The new ad reflects the brand's promise and commitment to consumer health by encouraging consumers to 'Roz Ka Healthy Step', with a unique sonic identity bringing a renewed promise of care and nurturing . ”
Ram Coburn, CCO, Maren Lintas, echoed similar sentiments, saying, “In today's fast-paced, high-pressure world, success often comes at the price of good health. Young people once lived in old age. We have fallen prey to symptoms that were considered suffering. Our creative idea was to express this serious insight with a touch of 'lightness', similar to how oil looks. The truth is, there are many external stressors that are beyond our control, but a big step we can (and can) take to reduce risk is the small step of choosing the right cooking oil. And if health is primarily created in the kitchen and not in the gym, then the most delicious way to become healthier is with Saffola Gold. ”
Rajeev Raja, founder and soundsmith at BrandMusiq, says of his experience in developing Saffola's sonic identity: The client's request was to “demonstrate” heart health from a sound perspective. We used a proprietary branding process to create MOGOSCAPE®, which is optimistic and upbeat, balanced with just the right amount of thoughtfulness and reassurance. And of course, his MOGO® (musical logo), which has a strong melodic hook and concludes with the unmistakable sound of a healthy heartbeat. ”
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