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Duchess Meghan surprised fans and onlookers this week by launching a new lifestyle brand, complete with social media pages and website.
On Thursday (March 14), the Duchess of Sussex's latest venture, American Riviera Orchard, hit the internet, leaving people buzzing as they tried to figure out what the brand had to offer.
At the moment, the brand's Instagram presence consists of nine grid posts that frame the brand's title, which appears to be embroidered with gold-beige thread on cream-colored fabric.
On her Instagram Stories, a short video of Meghan arranging white flowers in a pitcher before mixing ingredients in the kitchen is shown, with Nancy Wilson's 'I Wish You Love' playing in the background.
The website has been similarly elusive, with so far only the homepage showing the same logo image and a message encouraging interested fans to sign up for a waitlist for future updates. is.
On social media, people are speculating about what American Riviera Orchard will offer and what this will signal the next chapter of Meghan's public persona.
Fans have speculated that American Riviera Orchard will become a lifestyle and wellness platform similar to Goop, which was founded by Gwyneth Paltrow in 2008.
The brand, which started as a newsletter filled with lavish recommendations for actors, is now worth a reported $250m (£196m).
American Riviera Orchards logo displayed on the website homepage
(American Riviera Orchard / Screenshot)
What does American Riviera Orchard offer?
There will be everything from cookbooks, stationery, jams and nut butters to pet products.
Trademark application obtained by Page 6 styles is associated with the American Riviera Orchard brand name as a planned distributor for a wide variety of household products and products.
“She's been working on this for over a year, and it's all things that are close to her heart, things that she's passionate about,” a purported insider told the American publication. he said.
When Meghan was a full-time actor, she was best known for her role as Rachel Zane in the courtroom drama. suitshe also had a blog titled “The Tig” that covered topics such as travel, fashion, beauty, and self-love.
Duchess Meghan, Duchess of Sussex
(Getty Images)
Meghan has been absent from online platforms for several years, shutting down her Instagram page in 2018 ahead of her wedding to Prince Harry.
In addition, the couple's joint Instagram page @SussexRoyal has not posted any new content since March 31, 2020, when the couple stepped away from their positions as senior members of the royal family.
Some find the timing of Meghan's appointment particularly interesting. That's because it comes at a time when Duchess Meghan and the Prince of Wales are under increasing scrutiny.
Duchess Kate has been the subject of a lot of speculation online recently over her lack of public appearances since the beginning of the year and the editing of a photo she shared with her children on Mother's Day.
