Singapore. Experiential marketing agency Alive has introduced consulting services to support brands' international travel retail marketing campaigns.
Through the new offering, dubbed Aviator, the Singapore-based agency will help brands deliver “best-in-class” customer experiences and brand activation in downtown and airport stores across Asia, Oceania and the Middle East. To do.
Alive said it launched the service with the aim of simplifying the process of researching, scoping and planning marketing activations at airports.
The company said its decades of experience and database of knowledge eliminates uncertainty when promoting campaigns abroad.
The Alive Aviator Knowledge Base maintains contacts and operational processes for airport, security, media managers, and approved vendors for the 50 busiest airports in Asia and Oceania.
Charlotte Burley, Managing Director of Alive, said: “Travel is a big part of life in this part of the world. Singapore is located on the doorstep of hundreds of major travel retailers, with opportunities for passenger engagement and spending at duty-free shops. There are many.
“However, there are many challenges to implementing a marketing campaign, navigating language barriers, time zones, local laws and culture, safety restrictions, finding the right media agency, and contacting airport owners. , there are too many difficulties.
“After two years of development, we are very excited to finally launch Aviator and offer brands the opportunity to easily incorporate Asian airports into their marketing plans.”
As reportedAlive partners with UK Ethos Farm, a specialist travel retail consultancy, launched a joint venture in 2019 to provide marketing solutions to airports, brands and retailers in Asia Pacific.
Commenting on the launch of Aviator, Sally Arrington, Founder and CEO of Ethos Farm, added: “Given the slow reopening of Asian borders post-pandemic and the current exponential growth in international air traffic, Alive's aviator service is exactly the kind of marketing the airline industry needs right now.”
“The more international brands invest in these airports, the better the customer experience will be, and that's what it's all about in the end.” ✈
