NBC Sports Bay Area, NBC Sports California and NBC Bay Area (KNTV) today named Alexandria Leavenworth as senior director of creative and strategic marketing. She will lead an integrated media team responsible for strengthening her property's brand and expanding its influence throughout Northern California.
She will be responsible for planning, developing and implementing marketing strategies for NBC-owned stations and regional sports networks, working closely with KSTS (Telemundo). Additionally, Mr. Leavenworth will oversee the production of on-air promotions and graphics for newscasts, content integration, social media, pre- and post-game shows and live events. Ms. Leavenworth's first day in her new role is Feb. 5.
“Alexandria has a proven track record of success in driving impactful marketing efforts,” said Matt Murphy, President and General Manager, NBC Sports Bay Area/California. “Her expertise as a strategist and collaborative spirit will help shape and elevate our brands across Northern California. We look forward to leveraging her unique skillset to continue to innovate and engage our audience in new and exciting ways. .”
“We are excited to partner with NBC Bay Area and Telemundo 48,” said Stacey Owen, president and general manager of NBC Bay Area and Telemundo 48. “Alexandria's impressive background in overseeing comprehensive marketing strategies, coupled with her creative vision, aligns seamlessly with our company's commitment to delivering impactful and compelling content to our audiences.” Alexandria, a global leader, will play a pivotal role in further developing our brand and expanding our reach. We will leverage her experience and energy to help drive the Bay Area forward. We are excited to advance our mission.”
Mr. Leavenworth joins KNTV and NBC Sports Bay Area/California from KCRA-KQCA Sacramento, California. As Manager, he oversaw the execution of station promotions on-air, off-air and digital for KCRA and KQCA (Estrella). TV), MeTV Sacramento, H&I, and Hearst streaming platform Very Local.
Prior to becoming promotions manager, Leavenworth served as the station's assistant creative services director, where she was responsible for on-air, off-air, and digital promotions, including developing brand and marketing strategies for broadcast, multiple digital channels, websites, and mobile apps. I was there.
Previously, Leavenworth served as promotions manager for KSBW in Salinas, California. She has developed brand and marketing strategies for all media platforms, including primary promotions oversight for Central Coast ABC, a multicast station.
In addition to his work at the California-based television station, Leavenworth has worked for numerous companies, including the San Jose Giants minor league baseball organization and the Pebble Beach Company, covering a variety of live broadcasts and sporting events.
A native of California's Central Coast, Mr. Leavenworth earned a bachelor's degree in communications and media production from California State University, East Bay. She earned a master's degree in journalism and mass communications with a concentration in integrated media communications from the University of Nebraska-Lincoln.
