Written by Stephen Nellis
(Reuters) – Oracle said on Thursday it is adding generative artificial intelligence capabilities to its enterprise software lineup, increasing competition with Microsoft and other technology companies to sell technology to enterprise customers.
Oracle's cloud-based software products are at the heart of many companies' finance, supply chain, and human resources operations, and the Austin, Texas-based company says the new features will help summarize complex content. These are designed to save people time by generating. Includes tasks such as data creation and job description creation.
For Oracle, a latecomer to the cloud computing market, the feature is a core part of its efforts to catch up with enterprise software rivals such as Microsoft, which is also trying to attract business with its Copilot AI capabilities. Oracle spent billions on Nvidia chips and partnered with Cohere, an AI company founded by former Google employees.
Unlike consumer apps such as ChatGPT, where users simply type requests directly into a chatbot, Oracle has identified around 50 different functions where the AI system is tailored to handle specific tasks. For example, writing product descriptions to a catalog based on data in the catalog. A summary of a company's inventory system, or the long back-and-forth price negotiations with suppliers. In both cases, human employees review the AI-generated information before it becomes final information.
Steve Miranda, Oracle's executive vice president of application development, said this approach avoids some of the pitfalls of current AI technology, such as the tendency to fabricate inaccurate information, while delivering productivity gains. He said that it was aimed at.
“We think we've brought a wide range of use cases to market quickly. It's going to give us great feedback, but it's being done in a very controlled way to avoid some issues. ” said Miranda.
Miranda said Oracle does not plan to charge additional fees for new features.
(Reporting by Stephen Nellis in San Francisco; Editing by Michael Perry)
