Healthcare CEO Pledge 10 million dollars Toward a national awareness and education campaign aimed at reducing gun deaths, injuries, and the impact of gun violence on youth in America.
new york, February 27, 2024 /PRNewswire/ — Today at Northwell Health's 5th yearly Gun Violence Prevention Forum, advertising council To address this urgent public health crisis and its impact on young people, we announced a new gun violence prevention initiative in collaboration with a coalition of health leaders.
The Ad Council, America's leading nonprofit organization driving bipartisan social change through fully integrated communications efforts, receives funding from members of the National Health Care CEO Council on Gun Violence Prevention and Safety. , will lead the development of this new campaign. This group of CEOs represents some of the nation's largest health systems and hospitals, providing funding, strategic insight, and expertise on gun violence prevention issues to this campaign. This first donation is 10 million dollars is the seed of the greater $40 million Fundraising goals set over the next two years to support major programs to reduce gun casualties US.
Recent analysis of CDC data by KFF For the third year in a row, firearm injuries are the leading cause of death for children and teens (ages 1-19), according to the report. moreover, August 2023, Northwell Health researchers published research on American Academy of Pediatrics This leading journal reported 4,752 child firearm deaths in 2021, a figure that reflects a 41.6 percent increase from 2018 to 2021. According to a new poll from the Ad Council Research Institute (ACRI)., a majority of American adults (79%) believe gun violence is one of their top concerns. However, only 26% chose gunshot injuries as their child's leading cause of death, demonstrating the need for further education. Given this disappointing data, a key focus of the campaign's messaging will be promoting prevention strategies to curb gun violence and its impact on youth.
In collaboration with the National Healthcare CEO Gun Violence Prevention and Safety Council, the Ad Council convened a broad coalition across the advertising, healthcare, marketing, media and technology industries to develop this new initiative with pro bono support from creative agencies. We are developing. intestine miami. The campaign seeks to raise awareness of the issue of gun violence in America and its impact on young people, and moves from a divisive political topic to a public debate that has proven effective in combating this epidemic. Let's move on to a conversation focused on hygienic approaches. Based on data-driven strategies and expert insights, this campaign challenges people across the country, both gun owners and non-gun owners, to take action in their homes and communities to protect our nation's youth and save lives. Provides a deeper understanding of individual actions that can be taken.
“Firearm injuries are the number one cause of death for America's youth, a fact that demands action. But this is a problem that no one organization can tackle alone.” Lisa Sherman, President and CEO of the Ad Council. “America's hospitals deal with the effects of gun violence every day, and we are partnering with the nation's leading hospitals and health systems, public health experts, and great people in the media and advertising communities to help individuals We are proud to educate people about the actions they can take. “To reduce the risk of gun violence and make our children, communities, and nation safer, we must work together. We can tackle this issue head-on and reposition this as a true public health crisis that affects us all.”
Tackling the gun violence crisis may seem like a daunting task, but Most Americans believe gun violence will increase over the next five years-There is common ground and broad agreement on some future directions.And according to of johns hopkins 2023 National Gun Policy Surveythe majority of Americans, regardless of political affiliation or gun ownership status, feel similarly about the potential for these solutions, and the steps we can all take to reduce gun violence in this country. This indicates that there are measures that can be taken.
“Gun deaths and injuries remain alarmingly high, but thanks to continued collaboration and partnerships like the campaign we announced today, we are making progress towards making our communities safer, especially among young people. It's starting,” he said. michael dowlingpresident and CEO of Northwell Health, whose outreach efforts led to the creation of the National Healthcare CEO Council on Gun Violence Prevention and Safety, which was named in 2021. Collaborative research on gun violence prevention learning for health systems and hospitals Currently, more than 600 health professionals from 38 states are participating and are focused on implementing evidence-based gun injury prevention strategies. “I commend my fellow CEOs who are supporting the Ad Council’s campaign, and I urge other healthcare leaders across the country to take a leadership role in changing public perceptions about gun violence. Masu.”
“Intermountain Health is pleased to be part of this important effort.” rob allen, President and CEO of Intermountain Health, which operates a health care system in seven western states. “Gun safety is an important part of our community health focus, including the use of trigger locks on guns, safe and secure storage of firearms, and the widespread availability of mental health and suicide prevention resources.” By doing so, our communities are seeing positive change.”
“Gun violence is a public health crisis for children and their families.” matt cookCEO of the Children's Hospital Association, the national voice of the nation's more than 200 children's hospitals. US. “Children’s Hospitals are on the front lines of pediatric emergency care, treating children and teens recovering from the severe physical and lasting emotional scars of gun violence, and supporting their families as they recover. As a children's hospital association, our duty is to raise awareness of the youth gun violence crisis and join other hospital leaders in campaigns to keep children safe. I’m proud of that.”
Health systems and hospitals across the country have seen the toll gun violence reach their communities. Together, they treat tens of thousands of gunshot injuries each year, with medical workers and first responders on the front lines caring for patients and their families. The unique perspectives of health care providers who treat victims of gun violence and prevent gun violence in their communities will help shape the strategy of this campaign and bring urgency to the issue in a powerful way. It will bring credibility.
Major funding for the new national project led by the Ad Council was provided by: BJC Health System, Froedtert ThedaCare Health, Inc., mountain health, johns hopkins medicine, medstar health and northwell health.A large amount of funding is also provided Children's Hospital Association, endeavor health and Yale New Haven Health. The new initiative builds on the success of existing efforts, activations, and campaigns by these health systems and hospitals, and brings together a unified force across the industry to address this crisis more holistically.All funds raised for this new $40 million This effort will be directed toward researching, developing, and creating campaign assets. Following the Ad Council model, campaign material is executed in the time and space provided by the media.
To further ensure that all campaign communications are evidence-based, the Ad Council convened an Issues Advisory Committee comprised of gun violence prevention subject matter experts. These advisors have a wide range of expertise in public health, epidemiology, suicide prevention, mental health, community and interpersonal violence, policy, and gun violence survivor perspectives, and they help guide campaign strategy and messaging. We support.
- Christian Hein – Brady, Chief Program and Policy Officer
- nicole hockley – Co-founder and CEO, Sandy Hook Promise
- Dr. curt michael – Jed Foundation Senior Clinical Director
- Dr. Ali Rouhani Rahbar – Bartley Dobb Professor of Violence Research and Prevention and Interim Director of the Firearm Injury and Policy Research Program University of Washington
- Dr. Chesan Satya – Director of Northwell Gun Violence Prevention Health Center. Pediatric Surgeon, Trauma Director; coen children's medical center
- anthony smith – Executive Director, Cities United
- Dr. Laura Vargas – Assistant Professor of Psychiatry University of Colorado Anschutz Medical Center School of Medicine
- Dr. ashley williams – Trauma, emergency care and burn surgeons, united states of america Health University Hospital; Director; united states of america Healthy Community Center. Project Inspire Founder and Director
Building on the model the Ad Council developed for its groundbreaking COVID-19 vaccine education initiative, which reached more than 75% of those eligible for the virus vaccination, the nonprofit will build on the model it developed to comprehensively address gun violence prevention. We are evolving this approach. This includes a coalition-based, multi-audience approach that mobilizes the advertising, media, and marketing industries to address gun violence prevention in the United States.
Data shows that interventions exist in many forms to prevent gun violence. This new initiative has been successful.end family fires”, an upcoming extreme risk legal education campaign developed by the Ad Council and Brady. These campaigns focus on two of his evidence-based solutions: safe gun storage and education on state-level extreme risk laws, and promote responsible access and education to prevent gun violence. Guaranteed gun protection. .
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The Ad Council convenes creative storytellers to educate, unite, and uplift audiences by opening minds, inspiring action, and accelerating change about America's most pressing issues. . Since the nonprofit's founding, the organization and its partners in advertising, media, marketing and technology have supported some of the country's most iconic social impact campaigns. smoky bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. Currently focused on mental health, gun safety, the opioid epidemic, hate and bias, skills-based employment, and other important issues, the Ad Council's national campaigns include advertising and media content, gaming and community on-the-ground activities, and the involvement of trusted messengers and influencers. , employer programs, and other innovative strategies that move the needle on the most important issues of the day.
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