2023 was a transformative year for advertisers and marketers. It showed how embracing emerging technologies and creating immersive experiences in new channels, while keeping mobile at the heart of the story, can help brands connect with consumers.
Campaigns that did this won the hearts of viewers and received incredible recognition in the industry. This article features his four award-winning campaigns for 2023 that demonstrate the endless potential for innovation with mobile marketing.
How Inspired Square drove 2248 app downloads
Awards: MOBEXX Awards 2023 Gold Award Winner for Mobile Advertising Excellence in App Install Campaigns
As mobile takes over the world of gamers, Inspired Square sought to drive app downloads for the innovative and popular puzzle game “2248'' globally.
Targeting the Indian gaming community, Inspired Square introduced 2248 on Nostra, a smart lock screen gaming platform used by around 70 million gamers. This move allows the brand to help gamers find his 2248 as a recommended game based on their interests, increasing its visibility even before users unlock their phones.
The brand was keen to reach an American audience and leveraged the American trend of smart folders on its home screen. These smart folders helped gamers seamlessly find apps similar to their preferences.
Therefore, Inspired Square can offer 2248 to avid gamers and further increase the download potential. Its success is evidenced by its 620,537 installs.
How Nerolac made headlines for its online-to-offline transition
Awards:
- MOBEXX Awards 2023, Gold Award Winner for Mobile Advertising Excellence in Programmatic Campaigns
- Gold Winner in Location-Based Services or Targeting Category at The Maddies 2023 Awards
- MMA SMARTIES India Awards 2023, Silver Award Winner in O2O/New Retail/Innovative and New Technology Sales Channel Category
As consumer behavior increases online, Nerolac was on a mission to enable dealers to grow. The brand chose the perfect time to do so, during Diwali, India's biggest festival, when Indians consider redecorating their homes. Nerolac targets people aged 25-44 who celebrated Diwali with their most used mobile app with immersive rich media experience to facilitate discovery of dealers with stores closest to their location It was helpful. This makes it possible to respond quickly by phone, visit, consultation, etc.
The rich media experience encouraged viewers to decorate their virtual living rooms with drag-and-drop Diwali elements. After viewing real-time results, including gold coin offers and winner updates, viewers could also see recommendations for the nearest dealer store from his 5,000 polygon-mapped outlets. Dynamic creative optimization now tailors the experience to every user. Her three calls to action were simple and effective: “Get directions,” “Call now,” and “Book now.”
This engaging campaign delivered impressive results in just 10 days, reaching 3.6 million Indians and recording a 49% increase in sales volume.
How Pepsodent made Indonesians smile with teledentistry
Awards:
- 2023 MMA SMARTIES Indonesia Award Winner of Gold Award in Social Impact Marketing Category
- Winner: MMA SMARTIES Indonesia Award 2023 Silver Award in Customer/User Experience and Design Category
For many years, Indonesians, especially those in low-income and rural areas, have suffered from dental problems due to low awareness and limited access to dental care. For example, 86% of the population has never visited a dentist. Recognizing the seriousness of this problem, Pepsodent has launched a campaign for major change.
Pepsodent worked with 32 dental teachers around World Oral Health Day to raise awareness and provide free dental consultations. The brand will communicate news of this initiative and the importance of dental health to Indonesians across every mobile touchpoint, from the smart lock screen to the app ecosystem, making it easier to schedule appointments via teledentistry and in-person appointments. made possible. This allows Indonesians to deal with serious oral health problems without financial worries.
The results were astounding: 1.67 million Indonesians were consulted, and the number of free consultations increased by 20% compared to the previous year.
How did ASUS acquire the technology to guide footsteps?
Awards: MOBEXX Awards 2023 Gold Award Winner for Mobile Advertising Excellence in Rich Media Campaigns
In an era where Indians browse and buy gadgets and electronics online, ASUS wanted to encourage offline store visits. This is a way for brands to target tech-savvy consumers who prefer online shopping, convince them that they need to interact with a laptop before making a purchase, and bring them to a nearby physical store for a hands-on in-store experience. The challenge was that we needed to guide them to the store. Experience using ASUS laptops.
ASUS has achieved this with a multi-pronged approach that leverages mobile to deliver rich media experiences for technology enthusiasts, gamers and business professionals. With location-based targeting, the brand found engaged, high-income individuals and simplified store navigation. The visuals and communications are thoughtfully designed to highlight the benefits of purchasing a laptop in-store and invite potential customers to step into the offline experience.
The results exceeded the brand's expectations beyond imagination. Click-through rate (CTR) exceeded his target by 133%, store foot traffic reached his 140,900, and sales of ASUS laptops increased.
Marketers’ 2024 roadmap
The best campaigns of 2023 had three things in common.
1. Thoughtful Targeting: Brands that reach their audiences in the right way, considering factors such as location, time, and context, have a lasting impact.
2. Seamless solutions and journeys: Every successful campaign has simplified the user journey to its core, making it smooth at every step from online to offline.
3. Meaningful Mobile Experiences: Mobile has become an important part of consumers' daily lives, and being present in a thoughtful and memorable way can truly change the way brands connect with consumers. Ta.
We hope these mobile marketing success stories inspire you and guide you as you plan your strategy for the year ahead.
