The Craft Beer Marketing Awards (CBMAS), also known as The Crushies, has begun its fifth annual awards season and is accepting applications from creators in the craft beverage industry around the world.
The awards celebrate excellence in marketing in the craft beverage industry with categories such as Best Can Label Design, Coolest Taproom and Best Website.
A major change to this year's awards is the move to world-only categories, allowing participants to compete to be the best in the world in their respective categories.
Jim McCune, co-founder of CBMAS, said: “We have done away with local regions. Every entry now competes against other entries, just like those submitted from anywhere in the world. We believe it fosters creativity and innovation.”
The top performers in each category are awarded Global Crucies, with the next highest scores awarded Platinum and Gold Crucies. The winners are decided by his panel of over 600 international experts in beverages, marketing and design.
Recognizing the expansion of the craft beverage space, CBMAS introduced separate categories for hard seltzers, non-alcoholic beers, ready-to-drink cocktails (RTDs), and ciders/meads, allowing these entrants to gain exclusivity within their own beverage types. to be able to compete.
Additionally, CBMAS has partnered with Isuzu on the Isuzu Beer Truck Design Competition, celebrating craft beer for a chance to be showcased on Isuzu's Ultimate Craft Beer Truck at the 2024 Craft Brewers Conference in Las Vegas. We are looking for participants to design truck wraps.
Brian Tavel, Isuzu's vice president of marketing, is enthusiastic about this competition.
“Isuzu is proud to collaborate with CBMAS and sponsor a celebration of craft beer creativity. Our ultimate craft beer truck will be on hand to showcase the industry’s creativity during the 2024 Craft Brewers Conference Cheers to all the creators who are moving our industry forward in style,” he said.
Winners will be added to the Crushie Winners Map for consumers. This is a new feature of his 2024 awards aimed at increasing the winners' exposure to consumers.
“Our vision behind the new Crushie Winners Map is to help craft enthusiasts discover exciting new beverage brands within the world of Crushie Winners,” said Jackie DiBella-Curry, co-founder of CBMAS. ”
Entries are being accepted until February 5th, and judging will take place from March 6th to April 11th. Winners will be announced at the Craft Brewers Conference April 21-24 in Las Vegas.
