New Delhi: When designer Amina Bhatia joined forces with the brand Simar Dugal, the result was a stunning blend of luxury and innovation. The award-winning designer, who has worked on many of India's top hotels such as Khyber Srinagar, Radisson Bengaluru, Holiday Inn and Country Inn, brings his creative expertise to retail with a 1000 sq ft canvas as Label Simar Dugal. , expanded the brand's retail presence. DLF Emporio, Vasant Kunj Mall, New Delhi. This new DLF His Emporio store encapsulates the essence of the late Simar Dougal's vision, making it a standout destination in the acclaimed shopping haven.
We have been working with Amina and Simar for over 10 years and have a deep understanding of her unique design aesthetic and charming personality. When tasked with designing Simar Dugal's legacy store, the designer worked closely with his girlfriend Arjan Dugal, the brand's creative head and director, to realize a clear vision. While maintaining the soul of Simar Dugal's aesthetic – modern Indian fashion with a maximalist style, Amina has injected modern functionality into the 'Indian style' of her store. Amina and her interior design team started with the bare shell and meticulously crafted every element, from the partitions to the final product. result? Her 360-degree visual transformation harmoniously blends luxury and innovation, condensing the essence of the late designer's vision.
As you enter, a grand arch beckons to your left, revealing an enchanting bridal area. Meanwhile, a seamless 90-degree right turn reveals the vibrant Festival and Preto collections. At the heart of this spatial configuration stands a vintage billing counter adorned with a dramatic phulkari backdrop, making it a welcoming focal point. His two changing rooms, strategically placed adjacent to each other, integrate seamlessly with the bridal and pret sections to enhance the experiential journey. Additionally, the store is divided into three distinct sections: Bridal, Festival and Pret, each carefully crafted to provide a unique experience while seamlessly connecting with the overall brand narrative.
Despite the sections, the entire store is held together by a common black floor, walls layered with modern yet vintage furniture, textiles, ikat designs, and upholstered art. Adopting a design language of continuity and unity, the entire store is cleverly divided by a series of graceful arches. This interior choreography ensures a fluid exploration of each carefully selected section, encapsulating a cohesive and inviting atmosphere. Attention to detail creates Simard Dugal's signature raw, organic look, including brocade upholstered dummies, dull gold pendant lights, Martaban jars and pots on the walls, and lime paint throughout the store. I am creating it. To further enhance the retail store's modern rustic look and feel, teak wood is used for display shelving and furniture for a timeless style. Meanwhile, the entrance is designed with sturdy mild steel and glass doors for a sophisticated welcome.
Principal Designer Amina Bhatia says: “Our north star is to create spaces that are not just physical spaces, but a constant source of joy. To achieve this, we infuse every corner with unique character and create a final Ultimately, we want to provide a personalized sanctuary that is a testament to the stories and joy contained within.'' Bhatia's work is known as an expert at intimately understanding the lifestyles and tastes of his clients. is an interaction that seamlessly weaves the brand's story into the space. As a result, Simar Dugal stores are a consistent extension of this very sensibility.
(With inputs from IANS)
