Komo Technologies, Australia's leading customer engagement platform, has hired data-driven marketing specialist Simon Rollenbeck as its head of marketing.
With national and international experience, Lauren Beck comes from Mozaik Play, where she served as Chief Marketing Officer. In her previous role, she led the marketing team for Expedia's corporate travel arm Egencia in Asia Pacific, managing a high-performing regional marketing team with a focus on growth and customer retention. He also worked at Willow, a global technology company and partner of Microsoft, where he served as Director of Digital and Demand Marketing.
In his new role at Komo Technologies, Rollenbeck will play a key role in shaping Komo's brand position, demand generation and overall Go To Market (GTM) strategy. He will work with CCO Brent Kocher (based in Los Angeles) and CEO Joel Steel to lead the company's global marketing efforts and accelerate growth in Australia and the United States.
Joel Steel, CEO and co-founder of Komo, said: “Simon's strategic expertise and experience in the B2B SaaS marketing space will be critical to driving Komo's brand, demand generation and go-to-market strategy. Simon's passion for creativity and forward thinking will be a key part of our company's He is a perfect fit with the culture and we look forward to seeing the impact he will have on our global growth strategy.”
A data-driven B2B SaaS marketing expert with a passion for technology, Rollenbeck has over eight years of leadership experience in a variety of positions at startups and Fortune 500 companies.
Laurenbeck said: “I'm excited to join the great team here at Como Technologies at a time when we're seeing significant tailwinds and momentum for the company, especially with evolving privacy regulations, marketing restrictions, and attention spans. Establishing direct customer relationships is critical for brands to remain more relevant than ever in this increasingly declining world.
“Komo solves this problem for every marketer in every industry. It makes it easy to build direct connections with your customers through meaningful experiences, thoughtful data collection, and continuous engagement. All this and more. Drive revenue growth while seamlessly integrating across the entire customer lifecycle. This is the first complete engagement platform I've seen. This technology is next level and allows you to engage with your customers in a non-intrusive way. It's a no-brainer for any marketer looking to collect rich data and drive measurable ROI.”
Rollenbeck will lead the development and deployment of Komo's strategic marketing plan and manage the voice, look and feel of the brand. His duties include developing a new content hub that includes Sort His Leadership, videos, paid advertising, white papers, case studies playbooks, and product information.
He will lead paid media strategy and campaign performance, tracking conversion metrics across all channels and stages. He will also support his PR and media efforts across all regions.
Laurenbeck's appointment follows two years of significant growth, with Como increasing its team by 13 people starting in 2023 and expanding into the United States. Additionally, Seven Network, Disney, NRL, KFC, Live Nation, Sony, Tennis Australia, Heineken, Foxtel Group, McDonald's, M&C Saatchi, Havas, Williams F1, Goodman Fielder, Santuro and JLL.
