Founder and CEO Udita Bansal launched trueBrowns Lifestyle in 2019, embarking on a mission to redefine the world of fashion. Driven by a desire to bridge the gap between traditional aesthetics and modern fashion for diverse women, Bansal conceived the brand. In addition to offering affordable and practical clothing, it was also praised for its inclusivity.
The brand's commitment to empowering women of all sizes is reflected in its size range from 2XS to 6XL, emphasizing inclusivity and body positivity.
Over the past three years, trueBrowns has driven transformative trends in the fashion space, including an increased focus on eco-friendly practices, which aligns with trueBrowns' commitment to reducing its environmental impact and celebrating cultural heritage through fusion design. As we have seen, this has become a fascinating trend that is resonating globally.
Current focus and growth plans for 2024
trueBrowns is strategically expanding its offline presence by establishing Exclusive Brand Outlets (EBOs), which it envisions to become immersive hubs for its customers. The brand has diversified its offering by introducing exquisite jewelery collections and branching out into menswear. Ambitious plans for the next three years include further expansion into lifestyle categories such as Bags and Home, highlighting a curated and comprehensive lifestyle experience. The international success of our global website prompted us to consider further expansion opportunities to solidify our global presence.
A snapshot of trueBrowns' recent performance
trueBrowns experienced impressive growth last quarter, achieving a 3x revenue increase in 2023, with its global website now driving 25% of its business. The brand's strategic focus is to aim for twice the fastest growth in FY2024 while maintaining its commitment to quality. Awards such as India Retailing's Women Retail Icons and ET Retail D2C Brand Of The Year 2023 confirm trueBrowns' commitment to excellence, setting higher industry standards and resonating with consumers.
India's entrepreneurial vision and key growth factors
Bansal envisions fostering an Indian fashion environment that celebrates diversity, timeless fashion experiences and cultural richness. Innovation and adaptability, technology-driven progress and the influence of the youth population are recognized as key factors driving India's entrepreneurial growth. Bansal is committed to contributing to this spirit by nurturing brands that embody these values, respect cultural heritage, and foster a fashion ecosystem that is a testament to entrepreneurship.
Resilience and adaptability: key lessons for entrepreneurs
A poignant lesson learned from entrepreneurship is the importance of resilience and adaptability. Bansal emphasizes that the entrepreneurial journey is unpredictable and recognizes setbacks as opportunities to learn and evolve. Our ability to overcome challenges with resilience and adaptability allows trueBrowns to not only weather storms, but also foster innovation and growth, and these qualities are critical to long-term success in the dynamic landscape of entrepreneurship. It confirms that.
