Toluna, the world's leading insights technology and panel provider, today announced the appointment of Scott Axcell as Chief Marketing Officer. As part of his role, Scott will be responsible for the strategy, execution and overall success of Toluna's global marketing efforts, overseeing product marketing, brand, creative, growth marketing and marketing operations. He will also join the company's executive leadership team.
Scott is a dynamic marketing leader with over 25 years of experience growing brands and scaling companies. Early in his career, Scott held brand marketing roles at Nestlé and Heinz in London, UK, before taking his global branding and senior communications role at LeapFrog in San Francisco, California. After working at LeapFrog, Scott transitioned into his leadership role as a marketing executive helping grow his B2B business in the insurtech, big data, and events industries.
Scott, currently based in Denver, Colorado, joined Toluna in 2022 as part of the GutCheck acquisition. At GutCheck, he leads marketing efforts built around a thorough content strategy and brand repositioning, making GutCheck one of the industry's best and most innovative full-service Insights providers. I was able to become recognized as one. He now moves into his CMO role after a successful tenure as Toluna's Head of North American Marketing.
Frédéric-Charles Petit, CEO of Toluna, said: “Scott’s appointment is an important step for our organization as we continue to integrate Toluna and MetrixLab, two companies with complementary strengths. He will be a great asset to both of our leadership teams, and we look forward to working with him as we execute on our mission to give our clients on-demand access to platforms, panels, and experts to grow. their brand and business.”
“Toluna is an innovative company at the forefront of the global insights industry,” added Axel. “I am thrilled to take on this role as Chief Marketing Officer. I look forward to working with our talented leaders and marketing teams around the world to build on our momentum as we expand and improve our brand. I am.”
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