Voyah has launched three BEV models in Italy, with the first 100 units already sold out.
(Voyah CEO Lu Fang speaking at the brand launch in Italy. Image courtesy of Voyah)
Dongfeng Motor's new energy vehicle (NEV) brand Voyah has entered the Italian market, further expanding its international presence.
According to today's press release, Voyah held a brand launch event in Italy on April 16 to unveil the Voyah Free SUV, Voyah Dreamer MPV, and Voyah Zhuiguang sedan.
Boya said the first 100 models available for sale in Italy have already been sold out for the three battery electric vehicle (BEV) variants.
A plug-in hybrid electric vehicle (PHEV) model of Voya will also be introduced in Italy.
Starting with Italy, Voyah plans to further expand into the southern European market and enter other European countries such as Slovakia, Germany, Spain and Portugal, the company said.
According to a press release, Voyah launched the model in partnership with local Italian dealer CarMobility.
Since Voya began its overseas expansion in 2022, it has entered European countries including Norway, Finland, Denmark, the Netherlands, Bulgaria, and the Czech Republic, and has exported a total of nearly 10,000 units.
Voyah is a brand launched by Dongfeng at the end of 2020, and its first model, Voyah Free, was officially launched in China in June 2021, offering extended range electric vehicle (EREV) and BEV versions.
Voya's second model, Dreamer MPV, was launched on May 7, 2022, and Voya's third model, Zuikou Sedan, was launched on April 18, 2023.
On April 9, Voyah announced that its 100,000th vehicle rolled off the production line.
According to data compiled by CnEVPost, Voya delivered 50,552 units in 2023, an increase of 160.83% from the previous year.
In the first quarter of this year, Voyah delivered 16,345 vehicles, an increase of 187.66% year-on-year. This includes his 6,122 vehicles, which he delivered in March.
Dongfeng's NEV division Voyah aims to sell 100,000 units in 2024
