Ford Motor China has renewed its partnership with Group M media agency Mindshare to provide media planning and purchasing services for its brands including Lincoln, Ford and Ford Beyond following a competitive pitch process. I was put in charge of.
According to the release, Mindshare has been working with Ford Motor China since 2014, supporting the company's imported vehicle lines, including the launch of the Mustang in 2015 and the F150 in 2017.
Similarly, Mindshare has worked with Lincoln since Lincoln entered the market in 2014, helping the brand grow in the market across multiple milestones. Mindshare also began a partnership with Jiangling Ford in 2023 to support the launch of a new channel brand, Ford Beyond.
MARKETING-INTERACTIVE has contacted Mindshare for more information.
Benjamin Condit, CEO of Mindshare China, said: “Taking the field as an incumbent is an opportunity to test our people, technology and investment approach against our competitors. I am extremely proud of our team for once again proving that we have set the benchmark in China. We look forward to continuing to build the Ford and Lincoln brands in this dynamic market.”
Linda Lin, Executive Chair of Mindshare Greater China, said: “For the past 10 years, we have supported and witnessed the success and growth of Ford and Lincoln in China, and we are honored to have the opportunity to continue our partnership.” Together, we look forward to leading the industry. Thank you for your trust in me. ”
This means Mindshare holds Qualcomm in an open pitch, TCL, Linsey, Qatar Airways, China Capital LibraryGodiva. As of August 2022, Mindshare held the record for media planning and purchasing services for Japan Airlines until 2027.
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Looking forward to 2023, Ford will deliver strong second-quarter operating results with focus, speed and accountability that will help create a high-performing business and long-term value for all stakeholders. We took strategic actions that were expected of us.
“The transition to powerful digital experiences and breakthrough EVs is underway and will continue to be volatile, so we're committed to guiding customers and navigating the journey to powerful digital experiences and breakthrough EVs,” said Jim Farley, CEO of Ford. “Being able to adapt to the pace is a big advantage for us.” “Ford+ has made our company more resilient, efficient and profitable. This also comes from Ford Pro's strong second quarter earnings improvement (22%) and his EBIT margin (15%). I understand.”
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