apple Its reign as the world's top smartphone maker did not last long.
iPhone maker replaced samsung Samsung returned to the throne in the first quarter of this year after becoming the number one selling device at the end of last year, according to a report on Sunday (April 14). IDC.
The report shows Apple's iPhone shipments are declining, with shipments up 7.8% year over year to 289.4 million units in the first quarter, as the broader smartphone market recovers. However, IDC said it still expected some disruption.
“The smartphone market is escape from turbulence The past two years have made me stronger and changed. ” Nabila Popalsaid research director for IDC's Worldwide Tracker team in a news release.
“First, value and average selling price (ASP) continue to grow as consumers choose more expensive devices knowing they will own them longer. Second, the top five companies There has been a shift in power between the two, and this shift will likely continue as market players adjust their strategies in a post-recovery world.”
The top five companies include Samsung and Apple, followed by three Chinese home appliance manufacturers: Xiaomi, Transsion, and OPPO. According to the report, Xiaomi and Transsion both increased their market share year-on-year, while Samsung and Apple's market share decreased by 0.7% and 9.6%, respectively.
Apple temporarily World's top smartphone company In the second half of 2023, it will replace Samsung for the first time in 13 years. In the first quarter of this year, Apple shipped 50.1 million phones, down from 55.4 in the same period last year.
The decline comes as Apple continues to face pressure in China, one of its most important markets.
February brought reports that Chinese resellers were offering offers. big price reduction On the latest version of iPhone. The phone debuted in September but hasn't sold as well as previous versions, due in part to economic pressures and competition from China-based rival Huawei.
IDC analyst Will Wong told Bloomberg News last month that “Apple intends to catch up with China's 'deflationary' trend and increase demand for iPhones.”
“Based on IDC's preliminary data for January, the pressure was primarily from other Android vendors as we saw Apple drop around $100. 10% compared to previous year In the same month, Huawei achieved triple-digit growth over the same period. ”
