Tesla has reduced the monthly subscription cost of its fully self-driving technology to encourage adoption. The system was available for a one-time fee of $12,000 (£6,800 in the UK and AU$10,100 in Australia) and was also offered in a monthly subscription package originally priced at $199 in the US.
company I recently joined X (formerly Twitter) They announced that the price has been cut in half and owners can now start the technology through a simple software upgrade through their infotainment system.
Full self-driving is touted as a more advanced version of Tesla's Autopilot advanced automatic cruise control, which can recognize traffic lights, stop signs, and other road features and adjust course and speed without driver input. .
You can now subscribe to FSD (monitored) for $99/month in the US https://t.co/0IwC9GC0aF Upgrades > Software Upgrades > SubscriptionsApril 12, 2024
However, the system is far from perfect, and there are numerous ongoing investigations and lawsuits investigating crashes that occurred when FSD systems were activated. To counter some of the negative press, Tesla has rephrased much of the material surrounding the technology and added “supervised” to the fully self-driving name.
This relates to the fact that drivers must always be careful when using technology, reiterating that the ultimate responsibility lies with the person behind the wheel.
Tesla's latest quarterly financial report revealed that deliveries fell for the first time in years, and the EV maker is considering other ways to increase revenue, such as subscriptions for software like FSD. suggested.
Analysis: Software is the new hardware
Elon Musk has been very open about his views on the future of high-level autonomous driving, believing that owners will one day be able to make money from idle vehicles.
In addition to this, he also confirmed rumors that robotaxis will be announced in the summer, and the fact that Tesla is focusing more than ever on the mobility sector, rather than focusing on its current personal electric vehicle models. It made me feel even more keenly.
Rumors also circulated last week that Tesla had even abandoned plans for a “more affordable” Model 2. The Model 2 was expected to cost about $25,000 and compete directly with a number of cheaper Chinese EV rivals.
The reduction in subscriptions for Full Self-Driving will help Musk both make the technology available to more owners and provide AI's “end-to-end neural net” with the data it needs to improve the system. This is a good indicator that they are trying desperately to convince their customers. And lawmakers insisted it was reliable and, perhaps more importantly, safe to use.
