Hospitality company Accor has launched a new campaign 'For the traveler in you' to showcase the Accor brand and destinations.
This global campaign leverages storytelling and dynamic content creation to revolutionize the way the hospitality industry connects with consumers. The company said it also plans to deliver tangible business results, including increased revenue and occupancy, brand commitment to sustainability and a superior guest experience.
As part of the campaign, Accor will partner with content studio Beautiful Destinations to reshape consumer perceptions and increase brand awareness through the studio's personalized content creation. Additionally, the campaign leverages video content and uses storytelling to elicit emotion.
The strategic partnership between Accor and Beautiful Destinations aims to inspire wanderlust, foster deep connections with audiences and expand Accor's digital brand presence. The partnership also includes a distribution strategy that drives bookings, brand awareness and engagement.
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The project is themed 'From Dawn to Dusk' and covers 21 destinations and 67 hotels across Asia, the Pacific and the Middle East. Additionally, 20 more destinations will be added in the future.
So far, the partnership has produced over 2,000 photos, 400 15-second cutdowns, and 400 vertical videos. The campaign's rich content can enhance your event experience, use it during member recruitment efforts, or serve as an engaging brand pitch tool for partners and sales.
“We are very excited about this groundbreaking initiative. This is a pivotal moment for Accor as we revolutionize hospitality marketing. Our partnership with Beautiful Destinations brings an unparalleled level of support to our campaigns. It brings reach, innovation and stunning visual aesthetics,” said Kelly Healy, CEO of Accor. Middle East, Africa, Türkiye, Asia Pacific, Premium Midscale and Economy.
“With their extensive social media following and reputation for creating engaging content, we have a unique opportunity to introduce Accor's leading brands and destinations to a global audience. Not only will it drive increased revenue and occupancy, but it will also allow you to establish a permanent facility' connection with travelers around the world. ”
Jeremy Jauncey, Founder and CEO of Beautiful Destination, is thrilled to partner with Accor in such a deep and meaningful way to support marketing efforts and create content across Asia, Asia Pacific and the Middle East. I couldn't be more proud.”
“It is widely understood that many guests now begin their travel planning with social media and video content, and we at Accor are committed to providing guests with what they need at each stage of the consideration funnel. “We are leading the way in hospitality marketing by launching a unique content strategy,” added Jancey.
With travel on the rise, businesses are doing everything they can to attract travelers. For example, Changi Airport Group (CAG) recently launched a 'Travel A to Z' competition. New campaigns and contests took passengers to mysterious destinations.
As part of 'Travel A to Z', CAG is releasing four letters, one each week, each representing a city. Interested participants had to identify the city from the letter of the week featured in the campaign video for a chance to win a round-trip ticket to that destination.
The correct answer for Weekly Mystery City was announced the day after the lottery for that location ended.
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