Beer brand with desi flavor with chutney, mango and kokum – Lifestyle News

Beer brands are increasingly experimenting with unique local ingredients to add a flavorful twist to their alcoholic beverages. Recently, local craft beer company Bira 91 launched Chutney Sour, a limited release beer inspired by the flavors of Indian street food and brewed with tamarind, a key ingredient in chutneys.

For the new beer variation, Bira 91 collaborated with US-based craft beer maker New Belgium Brewing. “We couldn't be more excited about our collaboration with New Belgium Brewing. Colorado is the beer innovation capital of the world, and New Belgium is America's most respected beer company,” said Bill 91's said Ankur Jain, Founder and CEO. is known for its exciting culinary flavors, and we're excited to partner with Bira 91 on a beer that brings these flavors to life.'' said new Belgian CEO Sean Belongie.

This isn't the first time Bira91 has released an Indian-inspired beer. In 2022, the company launched his four new flavors. “Bollywood” IPA,” “Kokum Sour,” “Brown Ale,” and “Mango Lassi.” The idea behind the new flavors launched under the 'Imagined in India' portfolio is to 'bring together the different flavors of India and its creative energy fueled by budding artists, entrepreneurs and start-ups. ” Jain said at the launch event. after that. “Each beer is brewed using locally sourced, seasonal and exotic ingredients, which gives the beer a unique and rich flavor. All of these flavors ensure a great beer experience for Indian consumers. “It will improve,” he said.

In addition to these, Villa 91 also offers other flavors such as Malabar Stout, a blend of local coffee from the Malabar Hills, and White Wheat Ale, flavored with Latin American orange zest and Indian coriander seeds. They also have a lineup of several flavorful beers. Subtle sweetness, sour citrus flavors, and a spicy lingering finish.

Similarly, Kati Patan, another Indian craft beverage brand, currently has a beer lineup consisting of four beers: 'Saffron Lager', 'Snappy Wheat', 'Zesty Amber' and 'Bareilly Bold'. has a portfolio of

Kati Patan's beers celebrate a variety of flavors inspired by the country's culinary roots. For example, Snappy Wheat Beer blends organic Indian spices like peppercorn and coriander with ginger and turmeric for an incredible punch. Bareilly Bold brings the lively, earthy notes of the spring flower palash.

Simba, an Indian craft beer brand, has also been making waves with its delicious handcrafted beers since its launch in 2016. The company's Simba Wit beer has aromas of orange peel, coriander and lemongrass, while Simba Stout boasts bold, roasted flavors. Rich espresso, caramel/toffee, dark chocolate.

The unique flavor was born at a time when the Indian beer market was at its peak. It has experienced significant growth in recent years, and further expansion is expected.

According to a recent study conducted by market research firm Expert Market Research (EMR), the beer market in India will reach approximately Rs 4,831 crore in 2023. It is further projected to surge to around Rs 11,225.2 billion by 2032, with an estimated compound annual growth rate (CAGR) of around 9.9% during the forecast period.