InnoVision Marketing Group has been selected as the agent of record for beloved Tennessee-based restaurant Buddy's bar-bq
SAN DIEGO , April 12, 2024 /PRNewswire/ — InnoVision Marketing Group, a San Diego-based full-service advertising agency, is the agent of record for East Tennessee tourist and tourist favorite Buddy's Bar-B-Que. was nominated. So do the locals. Through this new partnership, InnoVision Marketing Group will work closely with Buddy's bar-bq to develop a comprehensive marketing and communications strategy to support the rebranding campaign and planned expansion throughout the Southern United States.
“We are excited to partner with InnoVision. Their deep expertise in fast-casual dining will strengthen Buddy's.”
The Buddy's bar-bq brand has been Knoxville's favorite fast-casual bar-bq restaurant since 1972. We offer a wide variety of BBQ options, from slow-cooked pulled pork, chicken and beef to smoky wings, smoky dawgs and many delicious BBQ options. Side menu and locally famous hushpuppies and hot fudge cake. With his 19 stores in Tennessee, Buddy's bar-bq is poised to enter new market segments in surrounding states and introduce his incredibly successful franchise model.
Buddy's customer base spans generations. It is not uncommon for four generations of one family to eat at one table. The brand is woven into the East Tennessee dining scene by consistently providing a welcoming and relaxed atmosphere where guests feel comfortable dining. At Buddy's, we focus on Southern hospitality and quality ingredients, and with all our meats hickory-smoked daily, we offer a menu suited to the most discerning barbecue palate. In order to honor and support our mission of being a restaurant that better serves our community, we offer fresh, fast and delicious BBQ at very affordable prices.
“We will offer comfort food with drive-thru convenience at all of our locations,” said Mark Lemoncelli, co-owner and CEO of Buddy's Family of the Family. We are proud to be a family-run restaurant that has been in operation for three generations.” companies. “Our success for more than 50 years is based on the tradition of fresh hickory-smoked barbecue, combined with prompt, courteous, and friendly service to deliver hearty meals at reasonable prices. We are thrilled to be working with InnoVision. Their unique insight and deep expertise in the fast-casual dining space will strengthen Buddy's Bar BBQ, strengthen our brand, and propel us toward future expansion. I’m sure you’ll give it to me.”
InnoVision Marketing Group performs all services in-house and delivers everything under the marketing umbrella, adjusting the price and scope of each customer partnership based on the company's growth stage. InnoVision represents brands in multiple categories including airports, automotive, and airlines. Fast Casual Dining, Food and Beverage, Healthcare, QSR, Soft Drinks, Retail, Tribal Government, Economic Development, Nonprofit.
The San Diego-based agency will work closely with the Buddy's Barbecue team to complete the rebranding and inclusion process, including overseeing all marketing services including branding, traditional advertising, digital media, public relations, social media, and video. Develop and execute strategic expansion strategies. production. Once the new brand and strategy are established, the agency will launch new creative campaigns throughout the Knoxville designated market area.
“It's an honor to represent Buddy's bar-bq,” said Rick Militi, CEO and executive creative director of InnoVision Marketing Group. “Buddy's bar-bq is a historic Knoxville brand with deep roots in the community. ”. “They represent tradition, family values, and quality. And when it comes to Southern barbecue, they couldn't be more authentic. It's amazing to see them evoke feelings of nostalgia in guests, but it's also true for generations. It makes sense if you look beyond the “The fact that they have persevered, and in this age of high prices, they still offer a quality dining experience at an incredible price in the same location.'' ”
InnoVision's portfolio and franchise marketing expertise positions it as the ideal strategic partner to advance Buddy's bar-bq's goals and expand its reach. InnoVision Marketing Group recently began offering global franchise opportunities to provide clients with the tools to succeed in the franchise and fast-casual industry. The agency currently represents three other fast-casual brands: Huey Magoo's Chicken Tenders, Island Fin Poke Company, and Clark Boba.
For more information about Buddy's bar-bq, visit BuddysBarBQ.com/. For more information about InnoVision Marketing Group, click here or email PR@TeamInnoVision.com.
About InnoVision Marketing Group
What started as an idea on how to better serve customers has turned into a brand that stands out among other brands. InnoVision Marketing Group is a full-service, nationally recognized agency with clients across the country and around the world. Inspired by the passion and style of our New York agency, we've taken innovation to the next level by integrating proprietary digital technology into our services.
Everything from branding to creative design, media buying, digital advertising, web development and SEO, video production, social advertising and management, PR and digital content is done in-house, delivering unparalleled quality and value to our clients. , provide permanent service. impact. Our goal is to ensure our clients' businesses succeed in all aspects of branding and marketing. We put our unique culture at the heart of everything we do and believe that the happier our team is, the better the work we produce. This is what we remember every day. For more information about InnoVision, visit TeamInnoVision.com.
About Buddy's BBQ
Since 1972, Buddy's bar-bq has been a Tennessee favorite. Buddy's Family operates on a unique philosophy of treating guests as if they were in our own home. In 1966, Buddy helped his wife Ramriel become the owner of her first restaurant, Pixie Drive Her Inn in Seymour, Tennessee, investing in her energy and talent.
People drove hours for their homegrown buffet, and business doubled in a year. Ramriel and Buddy decided it was time to find their culinary niche. What they longed for was the barbecue of their former home state of Alabama. They couldn't find a barbecue restaurant to their taste in East Tennessee, so they made their own BBQ. Buddy soon quit his finance job and joined Ramriel's new barbecue ambitions. With the help of guests, they perfected Buddy's signature flavors. Everything was original to Buddy's, from the dry rubs and barbecue sauces to the delicious sides and desserts. The first store bearing Buddy's name was opened in 1972 at 5806 West Kingston Pike in Knoxville and has remained open at that location for more than 50 years.
From those humble beginnings, Buddy's Bar-B-Que became a popular dining spot at the 1982 World's Fair, and new locations were added quickly as people began to learn about Buddy's as a Tennessee bar-bar-que tradition. In 1988, Buddy Smothers was recognized as Restaurateur of the Year and elected President of the Tennessee Restaurant Association. After Buddy passed away in 1992, his three children took over management of the restaurant, and the business flourished, winning numerous regional awards and gaining popularity, resulting in the creation of additional restaurants. did. Now, with the next generation of Buddy and his extended family at the helm, Bar-Bar-B-Que is poised for further success and expansion while maintaining the quality and value his restaurants are known for. For more information, please visit https://buddysbarbq.com/.
contact:
bianca casaudish
Vice President of Public Relations
InnoVision Marketing Group
Bianca@TeamInnoVision.com
Source InnoVision Marketing Group
