- Fast food giant McDonald's launched a new marketing campaign this week.
- We created a series of blank yellow and red signs in the Netherlands.
- But the seemingly empty message smells like the chain's iconic French fries.
major fast food company mcdonalds released a new and quirky marketing campaign this week.
The company found a new way to leverage some of its iconic products by making its signage smell like French fries.
The company unveiled a series of blank yellow and red billboards in the Netherlands, without even the McDonald's golden arches logo. However, the marketing creative behind the campaign doesn't think it's necessary to let users know what's being promoted. A message can be conveyed just by smell.
“At first glance, it looks like nothing, but when passersby come within five meters, the distinctive aroma of McDonald's fries wafts from inside the sign,” the company said. press release.
The signs were “strategically placed” within 650 feet of some restaurants, the statement said.
Steyn Mentrop Frisseland, Chief Marketing Officer (CMO) of McDonald's Netherlands, said: “We are well known for our unique brand assets, which are primarily visual. Scents are more vivid and emotionally powerful than images. “By incorporating this into the following elements, our ads found new ways to remind people of the good times they had at McDonald's.”
It also received news that the company is partnering with Krispy Kreme to offer its products in stores across the United States.
The partnership will begin later this year and will see Krispy Kreme donuts in stores nationwide by 2026.
However, the company has not disclosed how many stores will participate.
at McDonald's earlier this month. announced The company has announced that it will take over ownership of its Israeli franchise stores in response to a decline in global sales caused by the boycott over the Israel-Gaza conflict.
