For Bolt Marketing's Chase Fairchild, identifying the core story of your business is the key to successful marketing. Fairchild and his partners Sam and Madi Du started Bolt His Marketing to help small businesses grow through marketing. Fairchild said their goal is to help companies first identify what their marketing message is before sending it.
“What sets us apart is the way we use narrative to invite customers into the story of our business, rather than pushing a marketing message,” Fairchild said. “We help our clients understand where they are in their marketing efforts and plan accordingly.”
A full-service marketing agency that creates strategy, branding, websites, videos, and social media services in-house, Bolt Marketing aims to provide agency-quality services to small and medium-sized businesses at affordable rates. Fairchild said.
Now in its fifth year of operation, the company has served a wide variety of clients, including Land Rover Kentucky 3-Day Event, Alltech, Bluegrass Agtech, Saxony Farms, Silent Guard, Woodford County EDA and Tourism, Boone Contracting, and GCH Insurance. I did. , among others.
But to provide these services, Fairchild said, they need to start with the basics. The first step in the relationship with Bolt is to help companies define their messaging and positioning, he said.
“Many people skip this step because it’s expensive and time-consuming,” he said. “They start running ads, but when the ads don't work, it's frustrating because no one knows what the ads are doing. We want to start with the first phase. …That way, businesses can better communicate with their customers and turn advertising into action.”
From there, Bolt works with clients to ensure the creative content produced can convey that message clearly and effectively, he said.
“Many small businesses are struggling. The statistics are not in their favor. The majority of them fail within the first 10 years,” he said. “We looked at why they're failing. Number one tends to be leadership and management. Number two is they're out of money. And number three is marketing. We We can’t necessarily help you with the first two, but we can help you understand how to integrate marketing into your business early on.”
According to the U.S. Bureau of Labor Statistics, approximately 20% of new businesses fail within the first two years of operation, 45% fail within the first five years, and 65% within the first 10 years.
Businesses looking to market should spend time determining what niche they want to fill in the market and what problem they solve for their customers. Fairchild said once a company identifies what it does best, it can communicate that to the company's customers through the company's marketing.
“If you have a great product, good marketing will amplify and show that you have a great product, great customer service, and great quality,” he said.
Five years later, the partners are looking forward to seeing what the next five, 10, or 15 years will bring for Bolt.
Bolt will soon be moving to a larger space in the Commons, where it will be able to rent out studio space and host events such as marketing workshops for small businesses.
“We hope to have our first boot camp by the end of the year,” Fairchild said. “It's going to be a one-day workshop where he'll have five to 10 business owners come in and teach them some of the frameworks and work with them to build core marketing products for success. Create a.
“We are excited about what we have accomplished over the past five years and are excited to continue to grow,” said Sam Do.
