Multimedia Plus (MMP), a retail and hospitality training and communications technology company, has released an executive survey that reveals the priorities and some “pressing concerns” facing businesses heading into the summer season. We have just announced the results.
“The retail and hospitality industries face unique challenges and opportunities,” said David Hulsch, MMP's chief executive officer and chief technology officer, this summer. This highlights the important role of employee training and technology in creating this.”
The survey found that 40.48 percent of respondents are “enhancing training with interactive mobile learning platforms,” and 28.57 percent are “integrating mobile payment options for faster checkout.” It became clear that the answer was The study's authors said these efforts “reflect a strong investment in technology to enrich the shopping experience and operational efficiency.”
The survey also revealed a focus on increasing employee and field worker training and staffing to survive the summer season. According to the survey, 30.23 percent of respondents cited employee training as a top priority, along with employee growth (27.91 percent) and seasonal marketing and promotions (23.26 percent). “These priorities highlight the industry's focus on strengthening workforce capabilities and customer engagement to effectively navigate the competitive summer months,” the report's authors said. said.
The survey found that despite the economic headwinds, 54.55% of those surveyed said their spending on technology would remain the same, “highlighting strategic efforts to innovate within budget constraints. ”, MMP said, adding that 18.18% of respondents are “further increasing their technology budget and aiming to achieve their goals”. It is the use of technological advances for competitive advantage. ”
Other findings include prioritizing operational training (23.81 percent of those surveyed), product knowledge (23.81 percent), and leadership development (11.9 percent). The report's authors said a focus on operational excellence and knowledgeable leadership is “key to growing sales and increasing customer satisfaction.”
The survey found that 26.83% of respondents said they plan to implement a mobile learning platform, and 14.63% said they plan to implement a “customer experience app that demonstrates a forward-thinking approach to empowering employees and streamlining work.” “We are considering it,” he said.
David Hulsch
courtesy image.
The survey was conducted from March 26th to April 8th and received responses from 86 senior executives. “As leaders navigate this situation, MMP's Incite platform is ready to support their training, communications and customer engagement needs, driving both customer loyalty and sales,” he said. says.
