Tearsheet Marketing Awards is the financial industry's premier awards program focused on marketing, customer acquisition, branding and growth. This generation of financial services and fintech companies is focused on achieving scale one customer at a time. The Marketing Awards aim to identify and recognize the best customer-facing work in financial services.
We are proud to announce two of this year's content winners.
Best Content Series Winner: StoneX
As competition for traders' attention increases, many brands are vying for market share as targets find other priorities to make money. According to Refinitiv, 26% of retail investors are looking for a platform that provides customized news based on their holdings and preferences.
This makes it important to provide your existing trading customers with the tools and insights they need to drive brand loyalty.
StoneX's Year in Review (YIR) email campaign aimed to create a tailored experience for clients, reflect on the trading year, and provide insights to make informed decisions in 2024 . Powered by the power of data visualization powered by his technology partner Movable Ink, StoneX delivered comprehensive, personalized summaries to City Index and his FOREX.com clients.
StoneX identifies a customer's most and least profitable markets, highlights the most traded markets, and pinpoints the busiest days in each personalized summary email. did. Colorful graphs show key metrics and keep clients well-informed about their progress throughout the year.
By providing actionable data, StoneX has enabled clients to reflect on their trading behavior and make necessary adjustments. Complemented by educational material previewing trading behavior in 2024, the campaign helped us thank our loyal customers and provide them with valuable insights tailored to each customer.
The campaign effort invested in creating this new dynamic email template was leveraged for other work, and its reusability further improved production efficiency.
Best Content Series Winner: CareCredit by Synchrony
Synchrony's CareCredit provides medical financing options for consumers and their pets. One in ten girlfriends of US residents have or have had a CareCredit credit card.
CareCredit's mobile app is integral to the customer experience and weaves in what cardholders need to access within the app. Synchrony leveraged its year-end communications to strengthen the value of its existing CareCredit cardholder base, build a new brand, His Evangelist, and thank cardholders for their loyalty over 2023. This campaign combined enhanced redemption value with educating account holders about the benefits they can take advantage of over the coming year.
CareCredit also wanted this Year-In-Review to go beyond a traditional trading overview and serve as a tutorial on how to use the app, highlighting its wide range of benefits. Each of the different activities listed in Year-In-Review is deeply linked to areas within the app where customers can take immediate action to learn more, educating while eliminating friction. can do.
CareCredit's award-winning campaign was one of the highest-performing campaigns sent on mobile, with a significant increase in CTOR.
