Google's parent company Alphabet is reportedly in talks to potentially acquire $35 billion marketing software company HubSpot, a deal that could be the company's biggest ever. He added that there is.
Reuters reported, citing people familiar with the matter, that Alphabet has met with investment bankers from Morgan Stanley about a potential offer for HubSpot. Discussions with investment bank Morgan Stanley have focused on the asking price and potential antitrust concerns.
If the bid goes through, it would be a rare example of a major tech company pursuing such a large deal amid increased regulatory scrutiny under the Biden administration. Notably, no formal offer has been submitted to HubSpot, and the final decision remains unclear.
HubSpot Opinion
HubSpot declined to comment on the speculation, saying it remains focused on business growth and customer service.
“As a standard practice, HubSpot does not comment on rumors or speculation. We remain focused on building a great business and serving our customers,” a HubSpot spokesperson said. Said.
Founded in 2014, HubSpot provides marketing software to companies that typically have fewer than 2,000 employees. Revenue for 2023 was $2.2 billion, but net loss was $176.3 million. Despite the losses, investor interest remains high due to the company's growth potential.
How this acquisition will help Google
Acquiring HubSpot would expand the reach of Google's customer relationship management (CRM) software, allowing it to reach a broader customer base and compete more effectively in marketing and advertising.
The partnership is also said to benefit Google's cloud computing business, as the company aims to close the gap with rivals such as Microsoft and Amazon.
Google may argue to regulators that the acquisition will increase competition in the marketing and sales software space, challenging dominant players such as Salesforce and Microsoft.
Reuters reported, citing people familiar with the matter, that Alphabet has met with investment bankers from Morgan Stanley about a potential offer for HubSpot. Discussions with investment bank Morgan Stanley have focused on the asking price and potential antitrust concerns.
If the bid goes through, it would be a rare example of a major tech company pursuing such a large deal amid increased regulatory scrutiny under the Biden administration. Notably, no formal offer has been submitted to HubSpot, and the final decision remains unclear.
HubSpot Opinion
HubSpot declined to comment on the speculation, saying it remains focused on business growth and customer service.
“As a standard practice, HubSpot does not comment on rumors or speculation. We remain focused on building a great business and serving our customers,” a HubSpot spokesperson said. Said.
Founded in 2014, HubSpot provides marketing software to companies that typically have fewer than 2,000 employees. Revenue for 2023 was $2.2 billion, but net loss was $176.3 million. Despite the losses, investor interest remains high due to the company's growth potential.
How this acquisition will help Google
Expanding
The partnership is also said to benefit Google's cloud computing business, as the company aims to close the gap with rivals such as Microsoft and Amazon.
Google may argue to regulators that the acquisition will increase competition in the marketing and sales software space, challenging dominant players such as Salesforce and Microsoft.
