Pop culture-inspired travel could double next year, according to a new study. Pop culture travel includes trips to see concerts, “set jet” trips to see filming locations overseas, or trips to watch sporting events.
A survey conducted by the website TripIt among a representative group of 1,000 Americans found that 40% of participants were planning a pop culture trip in 2024, compared to 22% in 2023. There was found.
Music appears to be a big motivator for pop culture travel, with 56% of those surveyed planning to travel to attend a music event this year. Other factors driving pop culture travel were sporting events (43%). filming locations for movies, TV shows, or books (28%); and viral social media locations (16%).
According to TripIt research, younger generations are driving the increase in pop culture travel, with 59 percent of Gen Z (born in the late 1990s) and 58 percent of Millennials (born in the early 1980s to late 1990s) traveling domestically. It turns out I'm planning a pop culture trip. next year.
39% of survey respondents said they would travel to see a Taylor Swift show this year – Swift's Ellas Tour will hit Miami's Hard Rock Stadium with three shows on October 18th, 19th and 20th Tickets are on sale now and are selling fast. Click here for more information.
Festivals like Coachella and Lollapalooza are also popular, especially among Gen Z (56 percent) and Millennials (60 percent).
And Pop Culture Travel does not disappoint. Most travelers surveyed who went on a pop culture trip (94%) said the trip lived up to the hype.
Click here to learn more about the TripIt report on pop culture travel in 2024.
