Lagunitas Brewing Company – Customer Marketing Manager – On-Premise – Brewbound.com Craft Beer Jobs

There's always a seat at our bar

Lagunitas Brewing Company started on a kitchen stove in Northern California in 1993 and has always looked to the future, whether it's turning beer into money to support local communities or inspiring stories, songs and experiences with IPA. Ta. Wherever you go, beer talks and people tweet.

You can get it

• advantage – Covers great medical, dental, and vision content
• vacation – Approximately 33 days off in the first year (Combination of vacations, holidays and personal days)
• retirement – Up to 5% contribution for 401K plans
• Beer – and non-alcoholic Lagunitas beverages
• schwag – 50% off food and merchandise
• gym membership – Beer Belly $50 monthly rebate (Or at least to prevent it)
• pet insurance – Protect your fur baby with pet insurance options
• Skills to pay your bills – Professional development, 24/7 operations
• opportunity – Expand your horizons in Chicago, California. . . world!
• It’s Friday, let’s do it – get money Every other Friday, starting price: $98,771.06 – $111,117.45

Abstract

Customer Marketing Manager: On-Premise will serve as the brand and category evangelist for the On-Prem business and Lagunitas' emerging categories. Omni He will report to the Director of Channel Marketing and will strategically plan and execute key initiatives across all on-premises segments, demonstrating skillful strategic planning and thinking skills.

what will you do

• Serving an internal client, the Head of On-Premise National Accounts, to build and execute an annual customer marketing plan for the top National Accounts.
• Responsible for developing and executing domestic and UPDS on-premises initiatives aligned to the annual customer marketing calendar.
• Develop a strategy to utilize mason jar products in promotional activities aimed at driving sales growth and increasing brand awareness.
• Develop a strategy to utilize mason jar products in promotional activities aimed at driving sales growth and increasing brand awareness.
• We provide RFPs and programs for key accounts and approved sponsorship activations.
• Build e-commerce programming to drive sales on B2B and B2C platforms. (i.e. Provi, Beerline, Union)
• Deliver marketing programs to brands and channels that are new to Lagunitas.
• Collaborate with sales, creative, and IT departments to ensure draft beer-specific sales tools content is published on-time in DAM and CRM tools.
• Oversee beer and brand content at BeerBoard.
• Work with creative departments to ensure program timelines and projects are delivered on time and in full.
• Manage monthly budgets, issue purchase orders, and accurately track against plans.
• Fosters positive and collaborative relationships between creative, marketing, and sales teams.

what we are looking for

• Bachelor's degree required.
• The ideal candidate will have at least 3-5 years of work experience in management, marketing, promotion, sales, creative agency, etc.
• Ability to multitask, exhibit a sense of speed, and drive schedules in a fast-paced environment.
• Results-oriented focus and tenacious work ethic. They have the drive, determination, and urgency to do “whatever it takes” to achieve a specific goal.
• Excellent verbal and written communication skills.
• Excels at telling your brand or program story with PowerPoint.
• Craft beer, counterculture lifestyle brand experiences, and daily necessities are ideal.
• Demonstrated ability to think strategically, creatively, and operationally when developing marketing strategies, tactics, and initiatives.
• Proven ability to build strong relationships within and outside the organization.
• Loving dogs is optional, but tolerance towards dogs is mandatory

Desired qualifications

• Reports directly to the Director of Omnichannel Marketing
• Collaborate with cross-functional marketing and sales partners to ensure consistent execution across all platforms

physical thing

• Typical office environment (according to Lagunitas standards)
• Hybrid work policy: You will be required to report to our Petaluma office at least three times per week (Tuesdays and Thursdays are required) to foster collaboration and serve as a culture bearer for the organization.
• Occasionally lift and move up to 25 pounds.
• Travel accounts for about 20% of the year.

Come as you are

At Lagunitas, we welcome people (and dogs) from all walks of life. Everyone has a home here, regardless of their race, creed, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or age. Love, progress and acceptance are always at our bar.