Birmingham-based Lackey & Company has acquired an Atlanta-based marketing agency known for its work in the pharmaceutical, food and beverage, and hospitality industries.
Lackey announced his deal with Marbury Creative Group on Tuesday. Terms of the deal were not disclosed.
The acquisition expands Luckie's capabilities in content, search engine marketing, media strategy and planning, the company said.
MCG's team of 18 will move to Luckie's Atlanta office.
Luckye CEO John Gardner said the acquisition positions the company for future growth.
“The pace of change in marketing is accelerating so much that we need experienced, cohesive teams to strengthen our ability to deliver smart solutions that have real impact,” said Gardner. Masu. “Above all, this partnership gives us the immediate ability to deliver more personalized branded content at a faster pace to meet market demand.”
Rob Marbury, president and founder of MCG, will become Lucky's executive creative director. Marbury partner Shelly Hoffman will assume the role of senior vice president of client solutions and development.
“I have admired Lucky throughout my career. We share the same sensibilities as independent, growth-oriented agencies,” Marbury said. “We are excited to join forces to provide our existing MCG clients with access to analytics and many professional services, and just as importantly, provide new career opportunities for our teams. doing.”
