A recent analysis from pass_by reveals that Gen Z is having a significant impact on pet store foot traffic. New data on visits to pet stores across the United States reveals a generational shift in pet store patrons. While Gen Z visits to popular pet retailers are skyrocketing, Millennials are showing a contrasting trend, with passers-by pointing to a decline in foot traffic.
Increased Gen Z traffic to pet stores such as Petsmart, Petco, and Pet Supermarket (some of the largest retail pet store brands in the U.S.) suggests an increasing trend in pet ownership and care among this demographic. In contrast, a decline in foot traffic among Millennials may indicate a shift in priorities and how they choose to interact with the pet industry, said James Ewen, vice president of Passport Marketing. .
“As Gen Z comes of age and enters their prime pet ownership years, they are bringing a new level of energy and enthusiasm to the pet retail industry,” Ewen said. “While Millennials are leaving, smart retailers that cater to Gen Z's unique tastes and shopping habits may be poised for a new era of growth.”
Pass-by, an AI-powered geospatial insights company, captures data from in-store sensors and 15 other proprietary datasets to capture consumer foot traffic trends. This dataset is designed to provide a detailed view of changes in consumer behavior and preferences, and to enable insights into generational shopping patterns.
The report noted that Gen Z visits have increased over the past five years, with PetSmart increasing by 1.3%, Petco by 1.89% and Pet Supermarket by 1.65%. In contrast, Millennials are visiting fewer stores, with PetSmart down -6.26%, Petco down -6.86% and Pet Supermarket down -7.63%.
Ewen presents a story about the evolving dynamics of the pet retail industry, where these trends can be influenced by broader economic, social and lifestyle factors that impact these generations. He said that
Effective retail strategies to capture the Gen Z market
Ewen said the generational shift witnessing the transition from Millennials to Gen Z is not only significant, but is redefining the landscape of the pet retail industry for the foreseeable future. According to a passerby, there are three ways to deal with the unique values and behavior patterns of this generation:
- Sustainability and ethical practices: Generational data shows that young pet owners are looking for more than just eco-friendly and BPA-free products. They are drawn to brands that reflect their commitment to conservation.
- digital engagement: Gen Z is comfortable navigating the online world. Recently, the American Pet Products Association (APPA) published “State of the Industry: Strategic Insights,” noting that Gen Z is changing the way pet owners want to learn about and purchase pet products. APPA researchers predict that pet industry brands that capitalize on new trends coinciding with the emergence of Gen Z pet owners through targeted marketing efforts will outperform the market. Think about strong social media engagement, mobile-friendly online shopping platforms, and a seamless virtual shopping experience, he added.
- Experiential retail: Gen Z isn't just about digital. They also prefer immersive in-store shopping experiences. An engaging in-store experience that fosters a sense of community, social engagement, and shared values with this generation can establish loyalty and a steady flow of foot traffic to your pet retailer. Ewen recommends bridging the digital divide in tangible ways by offering interactive product displays, pet-friendly events, and educational workshops.
Click here to view the full report.
