Customer engagement agency RAPP UK has today announced significant changes to its Marketing Science division, creating the new roles of Senior Vice President of Analytics and Senior Vice President of Data Science. George Cushen joins RAPP as Senior Vice President of Data Science, and James Heimers has been promoted to Senior Vice President of Analytics.
Both companies will report to Andy Rowe, UK Chief Marketing Science Officer, and will work to strengthen relationships with key accounts, deliver the most innovative initiatives to agents and create new products that can scale across the division.
In their new roles, George and James will work closely together as department heads to strengthen RAPP's existing foundation, while driving the team's growth and using the latest disruptive technology and marketing science techniques to serve clients. Evolving RAPP's data-driven solutions.
George, who has a PhD in Machine Learning and Computer Vision, joins RAPP from Amyris. He was head of data and science there. He also previously held positions at Bark.com, Very Group and Farfetch and received multiple awards for his innovative work. He leverages his hands-on and extensive experience in artificial intelligence to support and oversee his rapidly growing data science division and apply data-driven precision marketing to create more efficient marketing spend, more explanations and more. Possible attribution, RAPP achieves enhanced customer lifetime value for his clients.
Promoted from his role as VP of Analytics at RAPP, James led numerous initiatives across innovative work in measurement, personalization at scale, and data-driven creativity, and is critical to the success of today's analytics division. played a role. In this new role, James will oversee his 65+ person analytics department and lead a team that bridges the gap between creativity, data and technology. He previously worked for MRM and Virgin Atlantic.
Commenting on the news, Andy Rowe, UK Chief Marketing Science Officer, said: “With the rapid increase in disruptive technologies such as AI, we need the best people to lead our teams. We have hands-on, data-savvy specialists like George and James to strengthen our existing activities. , the continued support of our clients will ensure that we continue to lead the field.”
“Their commitment to staying abreast of all new developments in their fields, combined with their empathetic leadership skills, makes them ideally suited to lead our teams and clients through the upcoming exciting era in data, science, and analytics.” He has become a great candidate.”
“I'm excited to lead RAPP's world-class data science team and pioneer the next wave of innovation at the intersection of generative AI, data-driven campaigns, and hyper-personalized experiences,” said George Kuschen, senior vice president of data science. It's an honor,” he said.
“My history, which is deeply rooted in using advanced data science to personalize customer experiences in fashion and beauty, resonates with RAPP’s commitment to being ‘ferociously unique.’”
“I’m excited to join such a great team in a pivotal year for the evolution of AI and to help accelerate our clients’ success. We embrace synthetic data and the nuances of generative AI. We understand the difference and are at the forefront of solving the complex puzzle of precision marketing in a cookie-free environment.”
James Heimer, senior vice president of analytics, said: “At RAPP, we are focused on data-driven decision-making, so I am excited to lead the analytics division. , we can't wait to see how every action we take directly improves performance and the level of personalization we deliver to our clients' customers.”
“When you combine the incredible breadth of our customers, the diversity of skills, the range of experience, and the best-in-class products we are creating at RAPP, there is no better time than now to take on this role. .”
