Transportation media advertising company Drovo has announced a partnership with taxi service Bolt.
As a result, the deal will see Drovo become the sole promotional display partner for Bolt's taxi fleet across the UK.
Subscribe to Mobile Marketing Magazine
Click here to get the latest marketing news delivered to your inbox every Thursday for free
Dlovo asserted that the partnership will also enable more efficient wrapping of branded vehicles, lower costs for campaigns, and smooth scalability for advertising clients.
Drivers who join this new partnership will also have access to a range of new benefits, including the opportunity to increase their earnings by up to £2,000 a year.
Artjom Jekimtsev, Founder and CEO of Drovo, said: “Bolt is an exciting step in his Drovo growth journey and a huge win for our advertising partners.
“This partnership provides exclusive access to a large number of highly incentivized, long-term, committed TXE drivers, allowing advertisers to drive campaigns across London’s most active fleet of premium hybrid taxis. This will help maximize exposure and brand awareness.”
Markian Iwaniu, Senior Operations Manager at Bolt UK, added: “We are committed to being the best platform for drivers, and our new partnership with Drovo is another reason for black cab drivers to sign up to our platform. Simply enter your details on the Drovo website, agree to the terms, and start earning money through advertising partnerships.
“This partnership, combined with the fact that black taxi drivers now benefit from 0% commission, highlights why we are the platform of choice for black taxi drivers in London.”
