NEW YORK, April 1, 2024 (GLOBE NEWSWIRE) — In the evolving landscape of digital marketing, Optimove, the first customer-driven marketing platform, has identified a new archetype: the “marketer without a position.” . This was announced in a keynote speech by Optimove founder and CEO Pini Yacuel on March 20, 2024 at the software company's user conference Optimove Connect. Positionless Marketer is inspired by versatile players in sports and music and reflects the trend towards adaptability and diversity in marketing roles.
NBA star LeBron James famously exemplified positionlessness by saying, “I'm not a point guard, shooting guard, small forward, or power forward.'' I'm a basketball player. ” This sentiment reflects the rise of positionless play in sports, where athletes perform well in multiple positions. Similarly, in the field of marketing, professionals have the ability to go beyond traditional roles and have the versatility to drive business outcomes in the digital realm.
Becoming a marketer without a position is made possible by technological advances, data analysis, and agile methodologies. Marketers leverage tools like generative AI, integrated marketing platforms, and automation to go beyond traditional job roles and drive business growth through personalized, data-driven strategies. Marketers are given multiple skills.
“The emergence of the 'positionless marketer' reflects a fundamental shift in the marketing profession, where skills and expertise take precedence over title and hierarchy,” said Pini Yacuel, CEO and founder of Optimove. “Powered by technology, marketers can deliver versatile performance.” Your exceptional skills and adaptability allow you to perform in a variety of roles. ”
As companies strive to stay ahead of the competition and engage with their audiences more effectively, it has become essential to incorporate the principles of positionless play in their marketing strategies. By fostering a culture of adaptability and collaboration, companies can achieve better business outcomes by optimizing customer retention and maximizing lifetime value.
Yakuel advises that while marketers can learn new skills through technology, it's important to know when to avoid losing too much position. He says, “You may be a great marketing data analyst and have good writing skills thanks to ChatGPT, but good enough may or may not be good enough. .So know when to call a professional.”
For more information about “The Position-less Marketer” and the Optimove Customer-Led Marketing Platform, see Optimove, Position-less Marketer.
About OptiMove
Optimove is the first customer-driven marketing platform. Its solutions ensure that marketing always starts with the customer, not the campaign or product. Customer-driven marketing has been proven to help brands increase customer lifetime value by an average of 33%.
It's the only solution that leverages a combination of 1) rich historical, real-time, and predictive customer data, 2) AI-driven multichannel journey orchestration, and 3) statistically reliable multi-touch attribution of every marketing action. A customer-driven marketing platform.
In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was rated the best in execution and the furthest in vision among Challengers. Gartner ranked it #1 for multichannel marketing journey orchestration in a related report.
Optimove provides industry-specific use case solutions for hundreds of leading consumer brands. For more information, please visit Optimove.com.
CONTACT: Guy Leshno Optimove +447716089172 Guy_l@optimove.com
