DULUTH — The 11th Annual Zenith Digital Marketing Conference will be hosted by Black Woods and Zeitgeist on April 11 at the Gray Solon Ballroom.
The day-long conference is aimed at marketing professionals of all levels. Participants can focus on key digital he marketing concepts, an intermediate to advanced integrated approach, or take the small business track.
Keynote speakers will be Purna Virji, principal consultant for content solutions at LinkedIn, and Mike King, founder and CEO of performance marketing agency iPullRank. Virji will speak on making inclusion the default approach in companies and organizations. Mr. King will discuss search engine optimization, content strategy, and artificial intelligence.
The conference is presented in partnership with Aimclear, a digital marketing and communications agency based in Duluth and St. Paul, and the Duluth Regional Chamber of Commerce.
All proceeds will benefit the Chamber's Hughes-Duluth Young Professionals Program, which aims to retain local college graduates and develop the next generation of business leaders.
Introduced this year, the Small Business track targets businesses with 25 or fewer employees by demonstrating how to maximize digital marketing results with limited resources and a limited budget.
“The small business track is a fun new aspect of the conference, and local marketers seem very excited,” said Fuse program director Aubrey Hagen.
Joining Hagen to speak on the topic will be Andrew Wise, CEO of Finden Marketing and co-owner of two Chilly Billy locations in Duluth.
Founded three years ago, Finden is a Duluth-based marketing agency that provides branding, website design and content creation services to clients ranging from startup stages to multi-million dollar companies. I did.
Contribution / Andrew Wise
Contribution / Duluth Area Chamber of Commerce
Similarly, since he and business partner Adam Daoust acquired Chilly Billy's last fall, they've expanded their frozen yogurt store, opening breakfast at the Woodland Avenue store that was previously home to Vanilla Bean. has started offering. They plan to open a third location on Tower Avenue in Superior in November.
During the conference, Wise and Aubrey Hagen will discuss how to create unique and successful events with a local feel coupled with digital marketing.
“The brewery did a really good job with trivia night,” Wise said. “They're doing things that you wouldn't think of as a brewery, but that gets you there and over time you end up buying the product.”
Businesses with a budget can use digital marketing as an affordable way to bring in people by creating behind-the-scenes videos and event pages that can be shared on social media platforms, websites, or other local event pages. You may. Wise said it's a free way to reach a lot of people.
Attendees at the Zenith conference can expect additional tips on how to sell more, generate valuable leads, increase online engagement, increase social market share, and avoid wasting your online investments. Registration can be done at zenithconference.com.
