Some people take their pets with them everywhere. Snapchat Plus members can now also take their Bitmoji with them virtually.
The latest update, introduced this week, uses artificial intelligence to turn photos of little Fifi or Fido into graphics (actually different avatars that owners can choose from) and place them on the Snap Map. Entering the platform's location-sharing visualization tool, your furry friend can follow the user's own girlfriend Bitmoji.
Pets aren't new to the platform, but customization is. Previously, there was a limited selection of preset options and no way to select a variety.
Clearly, this is one of the most attractive features of AI. This benefit is currently only available to Snapchat Plus subscribers, as it gives you early access to new features. However, there is a possibility that it will open someday. As it turns out, Snap has a big incentive to do that.
Previous options for pet Bitmoji were limited.
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Pets are a gateway to huge business, with the pet accessories market alone expected to reach $32.7 billion in 2022 and $48.56 billion by 2028. Adding pet grooming products to this, the market is expected to reach $68.31 billion in 2022. It is predicted to reach $116.23 billion by 2030.
Prada's idea of a dog brush may be overkill. Then again, the luxury brand already sells accessories like dog bibs, aka $460 nylon pet collars. Many fashion brands, from H&M to Tommy Hilfiger, are also branching out into pet lines, including Fendi, Louis Vuitton, Hermès, Hugo Boss, Miu Miu, True Religion, and Versace.
Data on a user's pets, from the type of animal to specific breeds to those that dominate a particular location, can also be quite valuable. Of course, the jury is out on whether Snap will ultimately use this information for advertising. But what's clear is that the company needs as much revenue as it can get these days.
Above is Prada, below is from Louis Vuitton's pet line.
Snap has been severely short on cash, leading to moves such as shutting down its Augmented Reality for Enterprise (ARES) division just months after it was founded. The strategy worked. His Snap revenue for the last three months of 2023 was up 5% compared to the same period last year, meeting or exceeding expectations. Unfortunately, that growth rate seemed paltry compared to his double-digit growth at Google and Meta. And it didn't help that his 10% of Snap's staff only received pink slips.
Last month, the app developer experienced a sickening drop in its stock price. Immediately after the earnings announcement, the stock price fell by as much as 34.5%.
The hustle and bustle on Snapchat is real and ongoing. Even after the massive backlash against My AI, a ChatGPT-based chatbot released last year, My AI still believes deeply in artificial intelligence. Chief Executive Officer Evan Spiegel said this is the way forward while his platform continues to develop and release AI capabilities. This now includes generating virtual versions of users' furbabies. Indeed, some executives may be wondering how to leverage that data for business purposes.
According to the 2021-2022 APPA National Pet Owner Survey statistics, over 70 percent of U.S. households own a pet, and Snapchat Plus has over 7 million subscribers, data that looks very healthy. It's a set.
Bitmojis for pets could be big business in a small package, but that's not the only thing Snap is pushing. ARES is gone, but enterprise AR lives on. The company says its newly introduced sponsored AR filters for advertisers offer placements that give brands a way to participate in viral or cultural moments.
Franklin Park Conservatory promoting local orchid exhibit (left) and countdown to Super Bowl 15 (right)
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“This ad runs after a Snapchat user captures content with their Snapchat camera, which can be accessed by swiping through the post-capture filter carousel.” “With over 5 billion snaps created every day, brands are now participating in even more shareable moments and end-to-end, allowing him to truly own the Snapchat camera experience.”
This app includes not only subscribers and advertisers, but also easier template-based clip editing, a faster way to edit and post content using swipe gestures, 3-minute long stories and spotlight videos, and more. , there are also some updates for various Snapchat users. -5 minutes to record or upload app. That's plenty of time to show off little Fifi in her Louis Vuitton dog collar.
