IRVINE, Calif. , March 29, 2024 /PRNewswire/ — Genea, a leading provider of cloud-based enterprise building security and utility management technology, is proud to announce the appointment of Karen Roberto as its new Vice President of Marketing. We will make an announcement.
With over 12 years of experience in B2B technology marketing, Roberto brings a wealth of knowledge and expertise to Genea. Most recently, he led marketing efforts at Enumerate, his platform for real estate management and community association management software. Roberto led strategic rebranding efforts, consolidating revenue generation efforts, streamlining operations, and increasing brand awareness.
With an impressive track record of scaling numerous companies, she has held key marketing leadership roles at LivTech, Greater Sum Ventures, and Dollywood Foundation. Roberto also served as Vice President of Marketing for Ministry Brands, where he led the company's multi-brand marketing strategy as it grew to $250 million in revenue.
“I am honored to lead Genea's marketing efforts at this pivotal stage in the company's growth,” said Roberto. “Genea is distinguished by great products, first-class partnerships, and a team of industry veterans and innovators. Working with the Genea team, we will expand our market presence, further elevate our brand, and support our company. We look forward to delivering exceptional value to our global customer base.” ”
Genea serves a wide range of customers, from Fortune 50 companies to 22 of the nation's 25 largest Class A office buildings.
“We are excited to have Karen Roberto join Genea's leadership team as Vice President of Marketing,” said Michael Wong, CEO of Genea. “We are confident that her leadership will contribute significantly to the success of Genea’s market mission and deliver meaningful outcomes for our customers.”
Reporting directly to Wong, Roberto will focus on building data-driven go-to-market strategies and strengthening connections between departments, partners and stakeholders.
About Genea:
Genea is a leading provider of cloud-based enterprise building security and real estate technology. The company's software platform has supported more than 1 million users in a variety of sectors, including Fortune 50 companies, commercial real estate portfolios, hospitals, and schools. Whether it's provisioning digital key cards through Apple or Google Wallet with Genea Security, managing utility bills with Genea Submeter Billing, or optimizing energy consumption with Genea On-Demand HVAC, Genea helps large enterprises deploy cloud-based technology. Allow it to be used to drive value. Genea's platform covers more than 435 million square feet across more than 3,000 locations and streamlines your transition to cloud-based security and utility management. Organizations can use Genea to quickly move to the cloud and improve the security and efficiency of their operations. For more information, visit getgenea.com.
Media Contact: Karen Roberto, kroberto@getgenea.com
Source Genea
