Finalists in Product, Real Estate, Retail and Rising Stars categories Brand & Lifestyle Licensing Award (B&LLAS) 2024 has been officially revealed.
This year's B&LLA attracted the largest number of entries ever from companies large and small. Not only was the quantity of submissions staggering, but the quality was also top-notch.
All major product categories are: Ann Summers, Asda, Character.com, DFS, FatFace, HMV, The Hut Group, John Lewis & Partners, Moonpig, My First Years, followed by Sainsbury's, Scribbler, Selfridges, Tesco, Vanilla Underground , ZSL, etc.
Products of Change, a global education hub aimed at driving sustainable change across consumer products markets and beyond, also lends its expertise, including Richard Pink, MD, Pink Key Licensing. A dedicated Retail Validation Panel, which is chaired and includes major brand owners and licensors, also lends its expertise. and Agents – The shortlist for the retail category has been decided.
The B&LLAS 2024 winners will be announced from among the finalists at a glamorous afternoon ceremony at the Royal Lancaster in London on Thursday 25th April.
The event culminates in the awarding of this year's Brand License Ambassador.
“As we approach the 9th Annual Brand & Lifestyle Licensing Awards, it is gratifying to see this sector continue to grow. It emphasizes the breadth of talent, talent and product excellence.” Ian Hyder, CEO of Max Publishing, which owns and organizes B&LLA. “The quality and standard of this year’s entries is extremely high, including some fantastic collaborations and products from companies and brands participating in B&LLA for the first time, and being shortlisted is a real achievement in itself. We can’t wait to celebrate with everyone and the brand licensing community.”
