As consumers demand smoother authentication, various retailers are whole foods to steak & shake Adding biometric payments.
Amazon We have aimed to eliminate friction amazon one Recently also equipped with Palm-by-Palm function Launch the app The move is to make it easier for consumers to sign up, which previously was only possible at locations that offered payment options, according to an announcement Thursday (March 28).
“For retailers, this app ensures faster lines and a smoother in-store experience.” Dilip Kumarsaid AWS Vice President of Applications in a news release.
Amazon One is being rolled out both to the e-commerce giant's own brick-and-mortar chains, such as Whole Foods Market, and to outside sellers, such as apparel retailers. seattle krakenstadium and restaurant chain panera bread.
Overall, biometric payments are becoming more common. last month, visa the pay with the palm of your hand Biometric payment technology for urban mobility and retail sectors unveiled at the launch of the revamped Singapore Innovation Center.
“By combining our expertise with cutting-edge technology and solution architecture, we work with our partners to deliver solutions that address payment challenges and drive real business value and growth for our clients.” said Stephen Karpin, Visa's Asia Pacific President.be statement.
The end of last year, automated hamburger restaurant Opens in California using payment technology of biometric identity verification platform pop id, which allows consumers to make payments through face or palm scans. Similarly, his casual dining chain Steak 'n Shake revealed last year that it was implementing PopID. face-to-face payment ability.
Last year too, JP Morgan Test started Biometric-based payments Available at select retailers in the United States.
Consumers also want biometric authentication. According to PYMNTS Intelligence, “Configuring consumer authentication for online banking and transactions, nearly half of all consumers had used biometrics, such as fingerprints, facial or voice recognition, to authenticate access to online accounts and payment methods in the month prior to the survey. Of those, 52% cited biometrics as their preferred authentication method.
Additionally, the study found that while 31% of consumers believe biometrics are the most secure authentication method, only 9% think the same about passwords. Ta. The data also shows that respondents consider biometrics to be slightly more convenient, faster, and easier to use than passwords.
Additionally, the September PYMNTS Intelligence Report “Tracking digital payment takeovers: Biometrics in the mobile era” revealed that two-thirds of consumers use or are interested in using biometric authentication methods. He 80% of consumers who use biometrics say they use this technology to make purchases via mobile devices.
For many people, biometric authentication seems to be increasingly becoming the preferred option for safe and convenient digital transactions.
As biometric payment technology gains momentum, consumers and retailers alike are embracing the transition to more seamless and secure authentication methods. These payment technologies will continue to grow in popularity as more consumers prefer biometric authentication over traditional methods like passwords due to its convenience, speed, and security.
For all of PYMNTS' retail coverage, subscribe to our daily newsletter. retail newsletter.
