The finalists for the Brand & Lifestyle Licensing Awards 2024 in the Product, Real Estate, Retail and Rising Star categories have been officially announced.
This year's B&LLA attracted the largest number of entries ever from companies large and small. All major product categories are: Ann Summers, Asda, Character.com, DFS, FatFace, HMV, The Hut Group, John Lewis & Partners, Moonpig, My First Years, followed by Sainsbury's, Scribbler, Selfridges, Tesco, Vanilla Underground , ZSL, etc.
Products of Change, a global education hub aimed at driving sustainable change across consumer products markets and beyond, also lends its expertise, and is the managing director of Pink Key Licensing. A dedicated Retail Validation Panel, chaired by one Richard Pink and including major brand owners, also lends its expertise. , Licensors and Agents – The shortlist for the Retail category has been decided.
The winners will be announced at an afternoon ceremony at the Royal Lancaster in London on April 25th.
“As we approach the 9th Brand & Lifestyle Licensing Awards, it is pleasing to see this sector continue to grow. We emphasize breadth of innovation, talent and product excellence,” said Chief Ian Hyder. Executive Director of Max Publishing, Owner and Organizer of B&LLA. “The quality and standard of this year’s entries is extremely high, including some fantastic collaborations and products from companies and brands participating in B&LLA for the first time, and being shortlisted is a real achievement in itself. Next month, we will be announcing the finalists We can't wait to celebrate with everyone and the brand and his licensing community.”
Finalists have been announced for the following categories:
B&LLAS 2024 Rising Star Award
Product award categories
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Best Brand Licensed Fashion Accessories or Lifestyle Products or Ranges
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Best Brand Licensed Food or Beverage Products or Ranges
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Licensed health and beauty products or ranges from the best brands
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Best Brand Licensed Adult Apparel Products or Ranges
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Best Brand Licensed Gift Product or Range
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Best brand licensed homeware, kitchen and tabletop products or ranges
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Best brand licensed children's products or ranges
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Best branded licensed electrical, gardening and DIY products or ranges.
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Best brand licensed home decor products or ranges
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Inspired Innovation Brand Licensed Product or Range Award
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Sustainability Brand Licensed Product or Range Award
Retail Award Categories
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Best Fashion Brand Certified Retailer Execution
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Best Supermarket Brand Certified Retailer Execution
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Best Department Store or Mixed Retailer Brand Licensed Retailer Execution
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Best Specialist Brand Certified Retailer Execution
Real estate award categories
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Best licensed cultural heritage or institutional brand
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Best Licensed Lifestyle Brand
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Best licensed design-led lifestyle brand
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Best Licensed Food or Beverage Brand
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Best licensed fashion or talent brand
The headline sponsor of the Brand & Lifestyle Licensing Awards 2024 is Brand Licensing Europe, which is also sponsored by Licensing International.
Category and associate sponsors include Beanstalk, Brandcomply.com, CAA Brand Management, emoji, Golden Goose, Hearst UK, Lisle Licensing, Metrostar, National Gallery, Natural History Museum, Perfetti Van Melle, Pink Key Licensing, Poetic Brands, Products of Change, RHS, Sanderson Design Group, Sara Miller London, Seminal, Smiley, Spring Fair 2025, and Start Licensing.
