New and improved progressive lenses offer ease of adaptation for patients and peace of mind for eye care professionals
mississauga, ontario, March 28, 2024 /CNW/ — HOYA Vision Care, a leader in ophthalmic lens technology, announces the launch of iD LifeStyle® 4 iD LifeStyle's latest award-winning progressive lenses with 3D Binocular Vision™ technology® Now you can order for the whole family Canada. Building on HOYA's long-standing reputation in bifocals, the addition of 3D binocular vision technology reduces peripheral distortion by a third and enables faster adaptation.1.
“Building on our recent U.S. launch, we are excited to once again upgrade our award-winning iD LifeStyle bifocal lens brand with new technology that advances our culture of lens innovation and enables ECPs worldwide to capture patient loyalty. I'm excited about it. Canada,” Said Eduardo MartinsPresident and CEO of HOYA Vision Care, North America. “With the addition of new 3D binocular vision technology, patients will enjoy a much better visual experience right from the start. Eye care providers will benefit from improved patient satisfaction as they adapt to bifocal lenses faster. , I can prescribe iD LifeStyle 4 with confidence.”
Fast adaptation with 3D binocular vision
New to iD LifeStyle 4 is 3D binocular viewing technology that reduces unwanted prismatic (i.e. swimming) effects in near-field peripheral vision. This breakthrough technology provides more comfortable and stable vision. All three of his patented binocular technologies from HOYA are combined in his iD LifeStyle 4 lens design, allowing patients to experience faster adaptation, comfortable vision, and easy focusing . The iD LifeStyle 4's binocular design is particularly beneficial for patients with different prescriptions in their left and right eyes by reducing unnecessary prism in both the horizontal and vertical axes. This reduces swimming and peripheral distortions that can make adaptation difficult.
Trust proven results
Throughout the brand's history, eye care providers have trusted iD LifeStyle progressive lenses to improve vision. This is evidenced by the trial wearer rating of 4.8/5.0.2. In 2023, iD LifeStyle was also recognized as Provider's Favorite Progressive Lens Brand in Vision Monday's EyeVote Readers' Choice Awards.
More personalization and flexibility
The iD LifeStyle 4 offers personalization features and a large blank size to facilitate performance in large frame styles and ensure consistency between patient clear sunglasses and sunglass lens designs. With designs tailored to three lifestyles: indoor, outdoor, and urban, we create personalized designs that suit HOYA customers.
To learn more about HOYA Canada's complete line of progressive lenses, including iD LifeStyle 4, ECPs can visit online and contact their HOYA Regional Manager.
1 Based on a model of peripheral progressive deformation with and without 3D Binocular Vision™ technology.
HOYA data on 2 files. Trial Lens Survey Data – US ECP, n=100 – 05/23-12/23. We will ask you to rate your satisfaction with your vision after wearing the device.
About HOYA Vision Care
As a global leader in optical technology, HOYA Vision Care is dedicated to providing innovative vision care solutions for every stage of a patient's life. As a stalwart partner for eye care professionals around the world, we are at the forefront of optical excellence. With 43 laboratories and a team of 20,000 employees, HOYA Vision Care has a global presence, delivering innovative lenses and other vision care solutions to millions of people in 110 countries. We offer things to people. For more information or to contact us, please visit www.hoyavision.ca.
Source HOYA Vision Care, Canada
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