MINT, a leader in advertising resource management (ARM) enterprise-grade software, announced the appointment of Christoph Kruse as global marketing director to continue to focus on its 2024 market growth strategy.
The announcement is part of a series of strategic hires, including Lorenzo Larini, who was appointed global CEO in January of this year. The appointments of both executives will provide new impetus to the company's global expansion.
Kruse, who previously served as Outbrain's regional marketing director for Europe, will be based at Mint's Munich location. He will report directly to Salvatore Internullo, MINT's Chief Growth Officer, to grow and lead MINT's marketing team globally and create and execute go-to-market strategies that align with MINT's ambitious growth goals. Responsible.
Mr. Kruse's extensive experience gives him unique insight into the challenges facing brands and the broader advertising industry, as well as deep expertise in planning and executing impactful marketing strategies across many international markets. Masu.
“I'm excited to join MINT at a time when the media industry is undergoing significant transformation,” said Kruse. “With the growth of enterprises and media agencies, thanks to automation and AI, there is a huge opportunity to enjoy increasingly data-driven governance that ensures the highest levels of efficiency and effectiveness. MINT Global Marketing I look forward to leading the effort and bringing its outstanding technology to the world.”
Since its introduction, MINT's ARM platform has added significant value to global brands such as Mastercard, KFC, Western Union, DAZN, and Stellantis through implementing 360-degree management of operating models and advertising resource management. MINT has recorded 40% revenue growth over the past five years, with a 70% increase in its customer base across various industry sectors from 2022 to 2023.
Commenting on Mr. Kruse's appointment, Chief Growth Officer Salvatore Internullo said: “Christophe's experience in international markets will bring a clear and tangible added value to our marketing organization. Christophe's cross-functional experience will enable him to better 'read' and interpret trends and needs. right. and the evolution our industry is experiencing. ”
