Richa Chadda and Ali Fazal's fashion line promotes craftsmanship and sustainability

Famous Bollywood power couple Richa Chadda and Ali Fazal are set to embark on an exciting entrepreneurial journey with the launch of a homegrown fashion label highlighting local artisans. Known for their affinity for handmade clothing and unwavering support for handcrafted creations, the duo aims to breathe new life into one of the oldest art forms deeply rooted in Indian culture.

The intricate craftsmanship across India has been known worldwide for many years. However, the artisans responsible for this meticulous craft face challenges that threaten their continued business. Recognizing the need for intervention, Richa Chadha and Ali Fazal are soon turning their passion for handcrafted art to revitalize Lucknow's local artisan community.

Expressing her enthusiasm for this initiative, Richa Chadha said: We always want to bring sport to local communities, and our social initiatives always start from a grassroots and legal basis. So when the idea came to us of wanting to do something for the artisans, especially the people of Lucknow who have been practicing the art for years, we wanted the label to reflect that. We have always been in awe of the skills of local artisans, especially those involved in creating elaborate and intricate textiles. In today's era, a small number of local arts and craftsmen are being lost and struggling to survive as technology and mass-produced goods take over. So we wanted to preserve it and help the community showcase their work, art and talent. ”

The power couple's efforts are more than just business endeavors. It is a commitment to preserving and promoting cultural heritage. By providing expert guidance and a supportive ecosystem, Richa and Ali aim to empower local artisans and ensure the survival of their valuable contribution to India's artistic heritage .

The launch of this homegrown business by Richa Chadda and Ali Fazal is expected to become a star this year and will have a huge impact not only on the world of fashion, but also on the lives of countless local artisans, giving them a promising We aim to provide products. A future filled with creativity, dignity and economic empowerment.